Raymond P. Fisk
Raymond P. Fisk
Professor of Marketing, Texas State University
Verified email at txstate.edu - Homepage
Title
Cited by
Cited by
Year
Tracking the evolution of the services marketing literature
RP Fisk, SW Brown, MJ Bitner
Journal of Retailing 69 (1), 61-103, 1993
16571993
The impact of other customers on service experiences: a critical incident examination of “getting along”
SJ Grove, RP Fisk
Journal of retailing 73 (1), 63-85, 1997
10681997
Transformative service research: An agenda for the future
L Anderson, AL Ostrom, C Corus, RP Fisk, AS Gallan, M Giraldo, ...
Journal of Business Research 66 (8), 1203-1210, 2013
7082013
Multilevel service design: from customer value constellation to service experience blueprinting
L Patrício, RP Fisk, JF Cunha, L Constantine
Journal of Service Research 14 (2), 180-200, 2011
7002011
Designing multi-interface service experiences: the service experience blueprint
L Patrício, RP Fisk, JF Cunha
Journal of Service Research 10 (4), 318-334, 2008
4902008
Customer experience modeling: from customer experience to service design
J Teixeira, L Patrício, NJ Nunes, L Nóbrega, RP Fisk, L Constantine
Journal of Service management, 2012
4782012
The development and emergence of services marketing thought
SW Brown, RP Fisk, MJ Bitner
International journal of service industry management, 1994
4671994
Managing corporate identity: an internal perspective
C Simões, S Dibb, RP Fisk
Journal of the Academy of Marketing science 33 (2), 153-168, 2005
4562005
Interactive Services Marketing
RP Fisk, SJ Grove, J John
Interactive services marketing, 2008
3832008
The dramaturgy of services exchange: an analytical framework for services marketing
SJ Grove, RP Fisk
Emerging Perspectives on Services Marketing, 45-49, 1983
3671983
The Service Experience as Theater
SJ Grove, RP Fisk
ACR North American Advances, 1992
3191992
Customers behaving badly: a state of the art review, research agenda and implications for practitioners
R Fisk, S Grove, LC Harris, DA Keeffe, KL Daunt (née Reynolds), ...
Journal of Services Marketing 24 (6), 417-429, 2010
3122010
Participatizing the service encounter: a theoretical framework
P Silpakit, RP Fisk
Services marketing in a changing environment, 117-121, 1985
3031985
Disconfirmation of equity expectations: Effects on consumer satisfaction with services
RP Fisk, CE Young
ACR North American Advances, 1985
2791985
Assessing the theatrical components of the service encounter: a cluster analysis examination
SJ Grove, RP Fisk, MJ Dorsch
Service Industries Journal 18 (3), 116-134, 1998
2681998
Going green in the service sector: Social responsibility issues, implications and implementation
SJ Grove, RP Fisk, GM Pickett, N Kangun
European journal of marketing, 1996
2481996
Conceptualisation and aspirations of transformative service research
M Rosenbaum, C Corus, AL Ostrom, L Anderson, RP Fisk, AS Gallan, ...
Journal of Research for Consumers, 2011
2412011
Improving satisfaction with bank service offerings: measuring the contribution of each delivery channel
L Patrıcio, RP Fisk, JF Cunha
Managing Service Quality 13 (6), 471-482, 2003
2322003
Understanding value co-creation in complex services with many actors
N Pinho, G Beirão, L Patrício, RP Fisk
Journal of Service Management, 2014
2312014
The future of services marketing: forecasts from ten services experts
SJ Grove, RP Fisk, J John
Journal of Services Marketing 17 (2), 107-121, 2003
2112003
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