Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy YK Dwivedi, L Hughes, E Ismagilova, G Aarts, C Coombs, T Crick, Y Duan, ... International Journal of Information Management 57, 101994, 2021 | 1875 | 2021 |
Selling and Sales Management D Jobber, G Lancaster, K Le Meunier-FitzHugh Pearson Education, 2006 | 838 | 2006 |
Sales profession and professionals in the age of digitization and artificial intelligence technologies: concepts, priorities, and questions J Singh, K Flaherty, RS Sohi, D Deeter-Schmelz, J Habel, ... Journal of Personal Selling & Sales Management 39 (1), 2-22, 2019 | 339 | 2019 |
Does collaboration between sales and marketing affect business performance? K Le Meunier-FitzHugh, NF Piercy Journal of Personal Selling & Sales Management 27 (3), 207-220, 2007 | 159 | 2007 |
Exploring collaboration between sales and marketing K Le Meunier‐FitzHugh, NF Piercy European Journal of Marketing, 2007 | 142 | 2007 |
Exploring the relationship between market orientation and sales and marketing collaboration K Le Meunier-FitzHugh, NF Piercy Journal of Personal Selling & Sales Management 31 (3), 287-296, 2011 | 88 | 2011 |
Making value co-creation a reality–exploring the co-creative value processes in customer–salesperson interaction J Baumann, K Le Meunier-FitzHugh Journal of Marketing Management 31 (3-4), 289-316, 2015 | 85 | 2015 |
The impact of aligned rewards and senior manager attitudes on conflict and collaboration between sales and marketing K Le Meunier-FitzHugh, GR Massey, NF Piercy Industrial Marketing Management 40 (7), 1161-1171, 2011 | 85 | 2011 |
Collaboration between sales and marketing, market orientation and business performance in business-to-business organisations K Le Meunier-FitzHugh, N Lane Strategic sales and strategic marketing, 103-118, 2013 | 82 | 2013 |
Integrating marketing intelligence sources-Reconsidering the role of the salesforce K Le Meunier-FitzHugh, N Piercy International Journal of Market Research 48 (6), 699-716, 2006 | 76 | 2006 |
Trust as a facilitator of co-creation in customer-salesperson interaction–an imperative for the realization of episodic and relational value? J Baumann, K Le Meunier-FitzHugh AMS review 4, 5-20, 2014 | 72 | 2014 |
The implications of service-dominant logic and integrated solutions on the sales function K Le Meunier-FitzHugh, J Baumann, R Palmer, H Wilson Journal of Marketing Theory and Practice 19 (4), 423-440, 2011 | 69 | 2011 |
The challenge of communicating reciprocal value promises: Buyer-seller value proposition disparity in professional services J Baumann, K Le Meunier-FitzHugh, HN Wilson Industrial Marketing Management 64, 107-121, 2017 | 67 | 2017 |
Improving the relationship between sales and marketing K Le Meunier‐FitzHugh, NF Piercy European Business Review 22 (3), 287-305, 2010 | 60 | 2010 |
Drivers of sales and marketing collaboration in business-to-business selling organisations K Le Meunier-FitzHugh, NF Piercy Journal of Marketing Management 25 (5-6), 611-633, 2009 | 56 | 2009 |
Improving relationships between sales and marketing: the relative effectiveness of cross-functional coordination mechanisms K Le Meunier-FitzHugh, GR Massey Journal of Marketing Management 35 (13-14), 1267-1290, 2019 | 46 | 2019 |
The Oxford handbook of strategic sales and sales management DW Cravens, K Le Meunier-FitzHugh, NF Piercy OUP Oxford, 2012 | 33 | 2012 |
The importance of organisational structure for collaboration between sales and marketing K Le Meunier-FitzHugh, NF Piercy Journal of General Management 34 (1), 19-36, 2008 | 29 | 2008 |
Organizational linkages for new product development: Implementation of innovation projects T Cometto, A Nisar, M Palacios, K Le Meunier-FitzHugh, GJ Labadie Journal of Business Research 69 (6), 2093-2100, 2016 | 27 | 2016 |
Launching new global products into subsidiary markets: The vital role of sales and marketing collaboration K Le Meunier‐FitzHugh, T Cometto, J Johnson Thunderbird International Business Review 63 (4), 543-558, 2021 | 13 | 2021 |