| Advertising a new product in a segmented market A Buratto, L Grosset, B Viscolani European Journal of Operational Research 175 (2), 1262-1267, 2006 | 85 | 2006 |
| Advertising channel selection in a segmented market A Buratto, L Grosset, B Viscolani Automatica 42 (8), 1343-1347, 2006 | 46 | 2006 |
| Advertising for the introduction of an age‐sensitive product L Grosset, B Viscolani Optimal Control Applications and Methods 26 (3), 157-167, 2005 | 36 | 2005 |
| Optimal dynamic advertising with an adverse exogenous effect on brand goodwill L Grosset, B Viscolani Automatica 45 (4), 863-870, 2009 | 25 | 2009 |
| Advertising in a segmented market: comparison of media choices L Grosset, B Viscolani IMA Journal of Management Mathematics 19 (3), 219-226, 2008 | 22 | 2008 |
| Optimal advertising strategies with age-structured goodwill S Faggian, L Grosset Mathematical Methods of Operations Research 78, 259-284, 2013 | 19 | 2013 |
| A goodwill model with predatory advertising L Grosset, P Roberti, B Viscolani Operations research letters 39 (6), 419-422, 2011 | 19 | 2011 |
| Advertising for a new product introduction: a stochastic approach L Grosset, B Viscolani Top 12, 149-167, 2004 | 19 | 2004 |
| Advertising coordination games of a manufacturer and a retailer while introducing a new product A Buratto, L Grosset, B Viscolani Top 15 (2), 307-321, 2007 | 17 | 2007 |
| Strategic pricing and advertising in the presence of a counterfeiter A Buratto, L Grosset, G Zaccour IMA Journal of Management Mathematics 27 (3), 397-418, 2016 | 15 | 2016 |
| Age-structured linear-state differential games L Grosset, B Viscolani European Journal of Operational Research 254 (1), 269-278, 2016 | 12 | 2016 |
| A communication mix for an event planning: a linear quadratic approach A Buratto, L Grosset Central European Journal of Operations Research 14, 247-259, 2006 | 11 | 2006 |
| Ottimizzazione Dinamica. Modelli economici e gestionali A Buratto, L Grosset, B Viscolani Libreria Progetto snc, 2013 | 10 | 2013 |
| Linear models and advertising A Buratto, L Grosset, B Viscolani Rendiconti per gli studi Economici e Quantitativi, 107-120, 2005 | 7 | 2005 |
| Ottimizzazione dinamica A Buratto, L Grosset, B Viscolani Modelli economici e gestionali. Quarta Edizione. Padova: Edizioni Libreria …, 2017 | 6 | 2017 |
| A note on open loop Nash equilibrium in linear-state differential games L Grosset Appl. Math. Sci 8, 7239-7248, 2014 | 5 | 2014 |
| Brand extension using a licensing contract with uncertainty advertising effects A Buratto, L Grosset Applied Mathematical Sciences 6 (89), 4405-4419, 2012 | 5 | 2012 |
| Decisions on production and quality L Grosset, B Viscolani Decisions in Economics and Finance 43 (1), 91-107, 2020 | 4 | 2020 |
| A note on optimality conditions for control problems with parameters L Grosset, B Viscolani Applied Mathematical Sciences 12 (16), 773-782, 2018 | 4 | 2018 |
| Open-loop Nash equilibrium in Erickson’s oligopoly model L Grosset, B Viscolani Nonlinear Analysis and Differential Equations 3 (4), 167-172, 2015 | 4 | 2015 |
Bruno ViscolaniProfessore Matematica per l'Economia, Università di PadovaVerifisert e-postadresse på math.unipd.it
