Francisco Villarroel Ordenes

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Medforfattere

Dhruv GrewalProfessor of Marketing & Toyota Chair of Commerce and Electronic Business, Babson CollegeVerifisert e-postadresse på babson.edu
Ko de RuyterKing's College, King's Business School, London, United KingdomVerifisert e-postadresse på kcl.ac.uk
Stephan LudwigMonash UniversityVerifisert e-postadresse på monash.edu
Mohamed ZakiDeputy Director Cambridge Service AllianceVerifisert e-postadresse på cam.ac.uk
Martin WetzelsFull Professor of Marketing, EDHEC Business SchoolVerifisert e-postadresse på edhec.edu
Babis TheodoulidisVerifisert e-postadresse på theodoulidis.net
Jamie BurtonProfessor of Marketing, Management Sciences and Marketing Division, Alliance ManchesterVerifisert e-postadresse på manchester.ac.uk
Panagiotis SarantopoulosAssistant Professor of Marketing, Athens University of Economics and BusinessVerifisert e-postadresse på aueb.gr
Dominik MahrProfessor for Digital Innovation and MarketingVerifisert e-postadresse på maastrichtuniversity.nl
Robert CiuchitaAssociate Professor, Hanken School of EconomicsVerifisert e-postadresse på hanken.fi
Thorsten GruberProfessor of Marketing and Service Management, Centre for Service Management (CSM), LoughboroughVerifisert e-postadresse på lboro.ac.uk
George R. MilneProfessor of Marketing, University of Massachusetts AmherstVerifisert e-postadresse på isenberg.umass.edu
Yves Van VaerenberghProfessor of Marketing, KU LeuvenVerifisert e-postadresse på kuleuven.be
Werner KunzProfessor of Marketing, University of Massachusetts BostonVerifisert e-postadresse på umb.edu
Lerzan AksoyDean, Gabelli School of Business and Professor of Marketing, Fordham UniversityVerifisert e-postadresse på fordham.edu
Kristina HeinonenProfessor, Hanken School of Economics, Helsinki, FinlandVerifisert e-postadresse på hanken.fi
Yakov BartNortheastern UniversityVerifisert e-postadresse på northeastern.edu
Marianna SigalaUniversity of Newcastle AustraliaVerifisert e-postadresse på newcastle.edu.au
David DiazProfesor Asociado (Facultad de Economía y Negocios, Universidad de Chile)Verifisert e-postadresse på fen.uchile.cl

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Francisco Villarroel Ordenes

Full Professor of Marketing, Alma Mater Studiorum - University of Bologna

Verifisert e-postadresse på unibo.it - Startside

Marketing Analytics Unstructured Data Digital Marketing


Tittel Sorter etter sitater Sorter etter år Sorter etter tittel	Sitert av Sitert av	År
Customer experience management in the age of big data analytics: A strategic framework M Holmlund, Y Van Vaerenbergh, R Ciuchita, A Ravald, P Sarantopoulos, ... Journal of Business Research 116, 356-365, 2020	387	2020
Customer engagement in a big data world W Kunz, L Aksoy, Y Bart, K Heinonen, S Kabadayi, FV Ordenes, M Sigala, ... Journal of Services Marketing 31 (2), 161-171, 2017	348	2017
Cutting through content clutter: How speech and image acts drive consumer sharing of social media brand messages F Villarroel Ordenes, D Grewal, S Ludwig, KD Ruyter, D Mahr, M Wetzels Journal of Consumer Research 45 (5), 988-1012, 2019	320	2019
Unveiling what is written in the stars: Analyzing explicit, implicit, and discourse patterns of sentiment in social media F Villarroel Ordenes, S Ludwig, K De Ruyter, D Grewal, M Wetzels Journal of Consumer Research 43 (6), 875-894, 2017	303	2017
Analyzing customer experience feedback using text mining: A linguistics-based approach FV Ordenes, B Theodoulidis, J Burton, T Gruber, M Zaki Journal of Service Research 17 (3), 278-295, 2014	303	2014
The future of digital communication research: Considering dynamics and multimodality D Grewal, D Herhausen, S Ludwig, FV Ordenes Journal of Retailing 98 (2), 224-240, 2022	117	2022
Mindful consumption: Three consumer segment views GR Milne, F Villarroel Ordenes, B Kaplan Australasian Marketing Journal 28 (1), 3-10, 2020	80	2020
From words to pixels: text and image mining methods for service research F Villarroel Ordenes, S Zhang Journal of Service Management 30 (5), 593-620, 2019	68	2019
Patterns in motion: How visual patterns in ads affect product evaluations S Farace, A Roggeveen, F Villarroel Ordenes, K De Ruyter, M Wetzels, ... Journal of Advertising 49 (1), 3-17, 2020	55	2020
Complaint de-escalation strategies on social media D Herhausen, L Grewal, KH Cummings, AL Roggeveen, ... Journal of Marketing 87 (2), 210-231, 2023	44	2023
Machine learning for marketing on the KNIME Hub: The development of a live repository for marketing applications FV Ordenes, R Silipo Journal of Business Research 137, 393-410, 2021	41	2021
Bad intentions: Customers’ negative reactions to intentional failures and mitigating conditions A Nazifi, H Roschk, F Villarroel Ordenes, B Marder Journal of Travel Research 61 (8), 1808-1827, 2022	20	2022
How high-arousal language shapes micro-versus macro-influencers’ impact GLC Rizzo, FV Ordenes, R Pozharliev, M De Angelis, M Costabile Journal of Marketing 88 (4), 107-128, 2024	18	2024
What Drives Virtual Influencer's Impact? GL Cascio Rizzo, JA Berger, F Villarroel Ordenes Available at SSRN 4329150, 2023	9	2023
The Role of In-Store and Online Retailing Factors A Roggeveen, D Grewal, M de La Paz Toldos, EM González, A Valdez, ... Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017	2	2017
Customer experience measurement: implications for customer loyalty FV Ordenes, DD Solis, D Herhausen Handbook of Research on Customer Loyalty, 83-94, 2022	1	2022
Meet your Customers: The Marketing Analytics Collection FJ Villarroel Ordenes, R Cadili KNIME Press, 2023		2023
Deescalating Arousal in Social Media Complaints: Using Active Listening and Empathy to Enhance Customer Gratitude D Herhausen, L Grewal, K Hill, A Roggeveen, FJ Villarroel Ordenes, ... Association for Consumer Reserach Conference (ACR 2022) 50, ---, 2022		2022
Too good to be true! The effects of number of followers and language intensity on consumer responses to influencers’ sponsored content GL Cascio Rizzo, M De Angelis, RI Pozharliev, FJ Villarroel Ordenes, ... PROCEEDINGS OF THE EUROPEAN MARKETING ACADEMY 51, ---, 2022		2022
The Effect of Multimodal Compositions in Social Media Brand Posts on Purchase Intentions S Farace, FJ Villarroel Ordenes Convegno Annuale della Società Italiana Marketing 19, ---, 2022		2022

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