| Slavic brothers or rivals? Effects of consumer ethnocentrism on the trade between Ukraine and Russia A Jakubanecs, M Supphellen, H Thorbjørnsen Journal of East-West Business 10 (4), 55-78, 2005 | 18 | 2005 |
| Crisis management across borders: Effects of a crisis event on consumer responses and communication strategies in Norway and Russia A Jakubanecs, M Supphellen, JG Helgeson Journal of East-West Business 24 (1), 1-23, 2018 | 15 | 2018 |
| Elicitation of salient brand emotions in Western and East Asian markets: The role of elicitation context A Jakubanecs, M Supphellen, A Fedorikhin, HM Haugen, N Sivertstøl International Journal of Market Research 61 (5), 518-533, 2019 | 10 | 2019 |
| Consumer responses to hedonic food products: Healthy cake or indulgent cake? Could dialecticism be the answer? A Jakubanecs, A Fedorikhin, NM Iversen Journal of Business Research 91, 221-232, 2018 | 10 | 2018 |
| Developing brand emotions across cultures: effects of self-construal and context A Jakubanecs, M Supphellen, HM Haugen, N Sivertstøl Journal of Consumer Marketing 36 (4), 472-483, 2019 | 9 | 2019 |
| Konkurransemessige virkninger av noen utvalgte NRK-tjenester TS Gabrielsen, A Jakubanecs, HJ Kind, ØA Nilsen, FA Skjeret, L Sørgard, ... SNF, 2015 | 7 | 2015 |
| The consumer as a co-producer and prosumer: Convenience food marketing SV Troye, M Supphellen, A Jakubanecs Diversity in European Marketing: Text and Cases, 179-192, 2012 | 7 | 2012 |
| Brand positioning strategies in Russia: Regional differences in the importance of corporate endorsement and symbolic brand attributes A Jakubanecs, M Supphellen Journal of East-West Business 16 (4), 286-302, 2010 | 6 | 2010 |
| Cultural embeddedness of products: A new measurement of culture and its effects A Jakubanecs, M Supphellen International Journal of Market Research 58 (2), 2016 | 5 | 2016 |
| Blank endorsement: The added value of unknown corporate brands A Jakubanecs, M Supphellen Journal of Brand Management 19 (9), 788-800, 2012 | 5 | 2012 |
| Developing and testing the cultural embeddedness of products (Cep) Scale A Jakubanecs, M Supphellen ACR North American Advances, 2006 | 3 | 2006 |
| The impact of cultural variability on brand stereotype, emotion and purchase intention A Jakubanecs, M Supphellen, JG Helgeson, HM Haugen, N Sivertstøl Journal of Consumer Marketing 40 (1), 112-123, 2023 | 1 | 2023 |
| Delings-og formidlingsøkonomi: Muligheter og utfordringer NM Iversen, LE Hem, A Jakubanecs, E Farstad, O Langeland SNF, 2017 | 1 | 2017 |
| Bør norske merkevarer i asiatiske markeder kulturtilpasses? N Sivertstøl, M Supphellen, A Jakubanecs, HM Haugen Magma 23 (6), 77-85, 2020 | | 2020 |
| Evaluation of foreign products in the context of South-North geographic cues I Makienko, A Jakubanecs International Journal of Business and Emerging Markets 12 (4), 405-421, 2020 | | 2020 |
| 9-K: Healthy Cake Or Decadent Cake, Could Dialecticism Be the Answer? A Jakubanecs, A Fedorikhin, N Iversen ACR North American Advances, 2017 | | 2017 |
| Patterns of Emotional Brand Experiences Across Cultures: the Role of Context and Social Orientation of Emotions A Jakubanecs, M Supphellen, HM Haugen, N Sivertstøl, N Le ACR North American Advances, 2016 | | 2016 |
| Effects of Dialecticism on Consumer Responses to Products With Conflicting Goals A Jakubanecs, A Fedorikhin, N Iversen ACR North American Advances, 2016 | | 2016 |
| “Holistic versus Analytic Thinkers in the West: Differential Reliance on Logos in Cognition- and Feelings-Based Product Evaluations A Jakubanecs, M Supphellen Advances in Consumer Research 39, 2012 | | 2012 |
| Mapping the Influence of Cultural Factors in Service Research: The role of tolerance of contradiction, optimistic/pessimistic bias, and attribution styles A Jakubanecs SNF, 2012 | | 2012 |
Helge ThorbjørnsenProfessor at NHH - Norwegian School of EconomicsVerified email at nhh.no
