Srinivas Venugopal
Srinivas Venugopal
Verifisert e-postadresse på uvm.edu - Startside
Sitert av
Sitert av
Marketing interactions in subsistence marketplaces: A bottom-up approach to designing public policy
M Viswanathan, S Sridharan, R Ritchie, S Venugopal, K Jung
Journal of Public Policy & Marketing 31 (2), 159-177, 2012
Subsistence entrepreneurship, value creation, and community exchange systems: A social capital explanation
M Viswanathan, R Echambadi, S Venugopal, S Sridharan
Journal of Macromarketing 34 (2), 213-226, 2014
Subsistence and sustainability: From micro-level behavioral insights to macro-level implications on consumption, conservation, and the environment
M Viswanathan, K Jung, S Venugopal, I Minefee, IW Jung
Journal of Macromarketing 34 (1), 8-27, 2014
Consumption constraints and entrepreneurial intentions in subsistence marketplaces
S Venugopal, M Viswanathan, K Jung
Journal of Public Policy & Marketing 34 (2), 235-251, 2015
The subsistence marketplaces approach to poverty: Implications for marketing theory
S Venugopal, M Viswanathan
Marketing theory 17 (3), 341-356, 2017
Subsistence marketplaces: Looking back, looking forward
M Viswanathan, S Venugopal
Journal of Public Policy & Marketing 34 (2), 228-234, 2015
Implementation of social innovations in subsistence marketplaces: a facilitated institutional change process model
S Venugopal, M Viswanathan
Journal of Product Innovation Management 36 (6), 800-823, 2019
Developing customer solutions for subsistence marketplaces in emerging economies: a bottom–up 3C (customer, community, and context) approach
S Venugopal, M Viswanathan
Customer Needs and Solutions 2, 325-336, 2015
Adapting traditional livelihood practices in the face of environmental disruptions in subsistence communities
S Venugopal, R Gau, S Appau, KL Sample, RCF Pereira
Journal of Business Research 100, 400-409, 2019
When exchange logics collide: Insights from remote Indigenous Australia
V Godinho, S Venugopal, S Singh, R Russell
Journal of Macromarketing 37 (2), 153-166, 2017
Negotiated agency in the face of consumption constraints: A study of women entrepreneurs in subsistence contexts
S Venugopal, M Viswanathan
Journal of Public Policy & Marketing 40 (3), 336-353, 2021
A bottom-up approach to short-term immersion in subsistence marketplaces: Methodological and substantive lessons on poverty and the environment from Tanzania
M Viswanathan, S Venugopal, I Minefee, JS Guest, BJ Mariñas, V Bauza, ...
Organization & Environment 29 (4), 438-460, 2016
Addressing the ethical challenge of market inclusion in base-of-the-pyramid markets: A macromarketing approach
A Aiyar, S Venugopal
Journal of Business Ethics 164, 243-260, 2020
Expanding the impact of practical scientific concepts for low-literate learners through an inclusive and participatory virtual knowledge ecosystem
M Viswanathan, J Bello-Bravo, R Diaz, S Venugopal, BR Pittendrigh
The Journal of the World Universities Forum 3 (4), 147-164, 2010
Across time, across space, and intersecting in complex ways: a framework for assessing impacts of environmental disruptions on nature-dependent prosumers
L Steinfield, S Venugopal, S Appau, A Barrios, C Dadzie, R Gau, D Holt, ...
Journal of Public Policy & Marketing 40 (2), 262-284, 2021
Fostering inclusive social innovation in subsistence marketplaces through community-level alliances: an institutional work perspective
G Raghubanshi, S Venugopal, GK Saini
Industrial Marketing Management 97, 21-34, 2021
Envisioning a community‐centric approach to impact assessments in subsistence marketplaces
S Venugopal
Journal of Consumer Affairs 55 (1), 118-133, 2021
How subsistence communities reconfigure livelihood systems in response to climate change: A coupled-systems perspective
S Venugopal, R Chakrabarti
Journal of Macromarketing 42 (2), 292-307, 2022
Introduction to the special section on subsistence marketplaces
M Viswanathan, R Chakrabarti, P Ingenbleek, S Venugopal
Journal of Consumer Affairs 55 (1), 3-7, 2021
Subsistence and sustainability
R Gau, S Venugopal
TRACK, 30, 2017
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