| Capturing value from non-paying consumers’ engagement behaviours: Field evidence and development of a theoretical model L Groeger, L Moroko, LD Hollebeek Journal of Strategic Marketing 24 (3-4), 190-209, 2016 | 151 | 2016 |
| Capturing Value from Non-Paying Consumers’ Engagement Behaviours: Field Evidence and Development of a Theoretical Model L Groeger, L Moroko, L Hollebeek Journal of Strategic Marketing 24 (1/2), 2016 | 151 | 2016 |
| Word-of-mouth marketing influence on offline and online communications: Evidence from case study research L Groeger, F Buttle Word of Mouth and Social Media, 20-40, 2016 | 112 | 2016 |
| Word-of-Mouth Marketing Influence on Offline and Online Communications: Evidence From Case Study Research L Groeger, F Buttle Word of Mouth and Social Media, 30-56, 2014 | 112 | 2014 |
| The Design Thinking Mindset: An Assessment of What We Know and What We See in Practice J Schweitzer, L Groeger, L Sobel Journal of Design, Business & Society 2 (1), 71-94, 2016 | 107 | 2016 |
| The design thinking mindset: An assessment of what we know and what we see in practice J Schweitzer, L Groeger, L Sobel Journal of design, business & society 2 (1), 71-94, 2016 | 107 | 2016 |
| Word-of-mouth marketing: towards an improved understanding of multi-generational campaign reach L Groeger, F Buttle European Journal of Marketing 48 (7/8), 1186 - 1208, 2014 | 85 | 2014 |
| Who says what to whom in what channel? A rules theoretic perspective on word-of-mouth marketing F Buttle, L Groeger Journal of Marketing Management 33 (13-14), 1035-1059, 2017 | 46 | 2017 |
| The future of design thinking in Australia: barriers and opportunities L Sobel, L Groeger Design Management Review 24 (2), 26-31, 2013 | 34 | 2013 |
| Adapt fast or die slowly: Complex adaptive business models at Cisco Systems L Groeger, K Bruce, I Rolfe Industrial Marketing Management 77, 102-115, 2019 | 26 | 2019 |
| Broad-scale climate influences on spring-spawning herring (Clupea harengus, L.) recruitment in the Western Baltic Sea JP Gröger, HH Hinrichsen, P Polte PloS one 9 (2), e87525, 2014 | 25 | 2014 |
| Deciphering word-of-mouth marketing campaign reach: Everyday conversation versus institutionalized word of mouth L Groeger, F Buttle Journal of Advertising Research 56 (4), 368-384, 2016 | 22 | 2016 |
| Soziale Epidemien – das Phänomen exponentieller Produktverbreitung. Bezugsrahmen und resultierende Handlungsempfehlungen L Groeger Fördergesellschaft Produktmarketing e.V., Koeln, 2008 | 18* | 2008 |
| Developing a design thinking mindset: Encouraging designerly ways in postgraduate business education L Groeger, J Schweitzer Design Thinking in Higher Education: Interdisciplinary Encounters, 41-72, 2020 | 16 | 2020 |
| Transformational leadership, design thinking and the innovative organization L Groeger, J Schweitzer European Group for Organizational Studies Conference, At Rotterdam, Netherlands, 2014 | 15 | 2014 |
| Customer orientation: Its surprising origins, tumultuous development and place in the future of marketing thought and practice S Duffy, K Bruce, L Moroko Australasian marketing journal 28 (4), 181-188, 2020 | 12 | 2020 |
| Virale Informationsverarbeitung—Mit System den Faktor Zufall minimieren U Koppelmann, L Groeger Marketing Review St. Gallen 26, 6-10, 2009 | 12 | 2009 |
| Design thinking: exploring opportunities for the design industry and business in Australia L Sobel, L Groeger Macquarie Graduate School of Management (MGSM) Research Paper Series, 952-2012, 2012 | 9 | 2012 |
| The emergence of shared leadership in innovation labs R Rose, L Groeger, K Hölzle Frontiers in Psychology 12, 685167, 2021 | 5 | 2021 |
| Design thinking mindset: Developing creative confidence L Groeger, J Schweitzer, L Sobel, B Malcom Academy of Design Innovation Management Conference 2019, 2019 | 5 | 2019 |
Francis ButtlePrincipal, Francis Buttle and Associates, formerly Professor, Macquarie Graduate School ofVerified email at mq.edu.au
