Lars Groeger
Lars Groeger
Senior Lecturer, Macquarie Business School, Sydney// Associate Professor ICN Business School Berlin
Verified email at - Homepage
Cited by
Cited by
Capturing value from non-paying consumers’ engagement behaviours: Field evidence and development of a theoretical model
L Groeger, L Moroko, LD Hollebeek
Journal of Strategic Marketing 24 (3-4), 190-209, 2016
Capturing Value from Non-Paying Consumers’ Engagement Behaviours: Field Evidence and Development of a Theoretical Model
L Groeger, L Moroko, L Hollebeek
Journal of Strategic Marketing 24 (1/2), 2016
Word-of-mouth marketing influence on offline and online communications: Evidence from case study research
L Groeger, F Buttle
Word of Mouth and Social Media, 20-40, 2016
Word-of-Mouth Marketing Influence on Offline and Online Communications: Evidence From Case Study Research
L Groeger, F Buttle
Word of Mouth and Social Media, 30-56, 2014
The Design Thinking Mindset: An Assessment of What We Know and What We See in Practice
J Schweitzer, L Groeger, L Sobel
Journal of Design, Business & Society 2 (1), 71-94, 2016
The design thinking mindset: An assessment of what we know and what we see in practice
J Schweitzer, L Groeger, L Sobel
Journal of design, business & society 2 (1), 71-94, 2016
Word-of-mouth marketing: towards an improved understanding of multi-generational campaign reach
L Groeger, F Buttle
European Journal of Marketing 48 (7/8), 1186 - 1208, 2014
Who says what to whom in what channel? A rules theoretic perspective on word-of-mouth marketing
F Buttle, L Groeger
Journal of Marketing Management 33 (13-14), 1035-1059, 2017
The future of design thinking in Australia: barriers and opportunities
L Sobel, L Groeger
Design Management Review 24 (2), 26-31, 2013
Adapt fast or die slowly: Complex adaptive business models at Cisco Systems
L Groeger, K Bruce, I Rolfe
Industrial Marketing Management 77, 102-115, 2019
Broad-scale climate influences on spring-spawning herring (Clupea harengus, L.) recruitment in the Western Baltic Sea
JP Gröger, HH Hinrichsen, P Polte
PloS one 9 (2), e87525, 2014
Deciphering word-of-mouth marketing campaign reach: Everyday conversation versus institutionalized word of mouth
L Groeger, F Buttle
Journal of Advertising Research 56 (4), 368-384, 2016
Soziale Epidemien – das Phänomen exponentieller Produktverbreitung. Bezugsrahmen und resultierende Handlungsempfehlungen
L Groeger
Fördergesellschaft Produktmarketing e.V., Koeln, 2008
Developing a design thinking mindset: Encouraging designerly ways in postgraduate business education
L Groeger, J Schweitzer
Design Thinking in Higher Education: Interdisciplinary Encounters, 41-72, 2020
Transformational leadership, design thinking and the innovative organization
L Groeger, J Schweitzer
European Group for Organizational Studies Conference, At Rotterdam, Netherlands, 2014
Customer orientation: Its surprising origins, tumultuous development and place in the future of marketing thought and practice
S Duffy, K Bruce, L Moroko
Australasian marketing journal 28 (4), 181-188, 2020
Virale Informationsverarbeitung—Mit System den Faktor Zufall minimieren
U Koppelmann, L Groeger
Marketing Review St. Gallen 26, 6-10, 2009
Design thinking: exploring opportunities for the design industry and business in Australia
L Sobel, L Groeger
Macquarie Graduate School of Management (MGSM) Research Paper Series, 952-2012, 2012
The emergence of shared leadership in innovation labs
R Rose, L Groeger, K Hölzle
Frontiers in Psychology 12, 685167, 2021
Design thinking mindset: Developing creative confidence
L Groeger, J Schweitzer, L Sobel, B Malcom
Academy of Design Innovation Management Conference 2019, 2019
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