Peter Fader

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Medforfattere

Bruce HardieLondon Business SchoolVerifisert e-postadresse på london.edu
Eric BradlowThe Wharton School of the University of PennsylvaniaVerifisert e-postadresse på wharton.upenn.edu
Eric J. JohnsonNorman Eig Professor of Business, Columbia Business School, Columbia UniversityVerifisert e-postadresse på columbia.edu
Kartik HosanagarWharton School, University of PennsylvaniaVerifisert e-postadresse på wharton.upenn.edu
Vibhanshu AbhishekAssociate Professor of Information Systems, UC IrvineVerifisert e-postadresse på uci.edu
Daniel McCarthyDepartment of Marketing, Goizueta Business School at Emory UniversityVerifisert e-postadresse på emory.edu
Steven BellmanProfessor, University of South AustraliaVerifisert e-postadresse på marketingscience.info
Kinshuk JerathArthur F Burns Professor of Free and Competitive Enterprise, Professor of Business, MarketingVerifisert e-postadresse på columbia.edu
Jeffrey LarsonAssociate Professor of Marketing, Brigham Young UniversityVerifisert e-postadresse på byu.edu
Necati TereyagogluAssociate Professor of Operations Management, University of South CarolinaVerifisert e-postadresse på moore.sc.edu
Senthil VeeraraghavanProfessor of Operations, Information and Decisions, Wharton School, University of PennsylvaniaVerifisert e-postadresse på wharton.upenn.edu
Valeria StourmHEC ParisVerifisert e-postadresse på hec.fr
Max BazermanHarvard Business School, Harvard UniversityVerifisert e-postadresse på hbs.edu
Blakeley McShaneKellogg School of Management, Northwestern UniversityVerifisert e-postadresse på kellogg.northwestern.edu
Zhiqiang (Eric) ZhengProfessor of Information Systems and FinanceVerifisert e-postadresse på utdallas.edu
CB BhattacharyaHJ Zoffer Chair of Sustainability and EthicsVerifisert e-postadresse på pitt.edu
Elea McDonnell FeitDrexel UniversityVerifisert e-postadresse på drexel.edu
John R. HauserKirin Professor of Marketing, MITVerifisert e-postadresse på mit.edu
Pengyuan WangVerifisert e-postadresse på uga.edu
Robert ZeithammerUCLAVerifisert e-postadresse på anderson.ucla.edu

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Peter Fader

Professor of Marketing at the Wharton School of the University of Pennsylvania

Verifisert e-postadresse på wharton.upenn.edu - Startside

Marketing Forecasting Customer Lifetime Value Customer Centricity Customer Retention


Tittel Sorter etter sitater Sorter etter år Sorter etter tittel	Sitert av Sitert av	År
Modeling loss aversion and reference dependence effects on brand choice BGS Hardie, EJ Johnson, PS Fader Marketing science 12 (4), 378-394, 1993	1261	1993
On the depth and dynamics of online search behavior EJ Johnson, WW Moe, PS Fader, S Bellman, GL Lohse Management science 50 (3), 299-308, 2004	870	2004
Dynamic conversion behavior at e-commerce sites WW Moe, PS Fader Management Science 50 (3), 326-335, 2004	840	2004
RFM and CLV: Using iso-value curves for customer base analysis PS Fader, BGS Hardie, KL Lee Journal of marketing research 42 (4), 415-430, 2005	824	2005
“Counting your customers” the easy way: An alternative to the Pareto/NBD model PS Fader, BGS Hardie, KL Lee Marketing science 24 (2), 275-284, 2005	690	2005
An exploratory look at supermarket shopping paths JS Larson, ET Bradlow, PS Fader International Journal of research in Marketing 22 (4), 395-414, 2005	617	2005
Modeling consumer choice among SKUs PS Fader, BGS Hardie Journal of marketing Research 33 (4), 442-452, 1996	459	1996
Testing behavioral hypotheses using an integrated model of grocery store shopping path and purchase behavior SK Hui, ET Bradlow, PS Fader Journal of consumer research 36 (3), 478-493, 2009	451	2009
Excess behavioral loyalty for high-share brands: Deviations from the Dirichlet model for repeat purchasing PS Fader, DC Schmittlein Journal of Marketing research 30 (4), 478-493, 1993	437	1993
Capturing evolving visit behavior in clickstream data WW Moe, PS Fader Journal of Interactive Marketing 18 (1), 5-19, 2004	429	2004
Customer centricity: Focus on the right customers for strategic advantage P Fader University of Pennsylvania Press, 2020	426	2020
Customer acquisition via display advertising using multi-armed bandit experiments EM Schwartz, ET Bradlow, PS Fader Marketing Science 36 (4), 500-522, 2017	383	2017
Modeling browsing behavior at multiple websites YH Park, PS Fader Marketing Science 23 (3), 280-303, 2004	307	2004
In pursuit of enhanced customer retention management: Review, key issues, and future directions E Ascarza, SA Neslin, O Netzer, Z Anderson, PS Fader, S Gupta, ... Customer Needs and Solutions 5, 65-81, 2018	299	2018
Probability models for customer-base analysis PS Fader, BGS Hardie Journal of interactive marketing 23 (1), 61-69, 2009	297	2009
Power and goal setting in channel negotiations L McAlister, MH Bazerman, P Fader Journal of Marketing Research 23 (3), 228-236, 1986	294	1986
Choice models and customer relationship management W Kamakura, CF Mela, A Ansari, A Bodapati, P Fader, R Iyengar, P Naik, ... Marketing letters 16, 279-291, 2005	289	2005
Path data in marketing: An integrative framework and prospectus for model building SK Hui, PS Fader, ET Bradlow Marketing Science 28 (2), 320-335, 2009	280	2009
Fast-track: Article using advance purchase orders to forecast new product sales WW Moe, PS Fader Marketing science 21 (3), 347-364, 2002	255	2002
A cross-category analysis of category structure and promotional activity for grocery products PS Fader, LM Lodish Journal of Marketing 54 (4), 52-65, 1990	239	1990

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