Peter Fader
Peter Fader
Professor of Marketing at the Wharton School of the University of Pennsylvania
Verifisert e-postadresse på wharton.upenn.edu - Startside
Sitert av
Sitert av
Modeling loss aversion and reference dependence effects on brand choice
BGS Hardie, EJ Johnson, PS Fader
Marketing science 12 (4), 378-394, 1993
On the depth and dynamics of online search behavior
EJ Johnson, WW Moe, PS Fader, S Bellman, GL Lohse
Management science 50 (3), 299-308, 2004
Dynamic conversion behavior at e-commerce sites
WW Moe, PS Fader
Management Science 50 (3), 326-335, 2004
RFM and CLV: Using iso-value curves for customer base analysis
PS Fader, BGS Hardie, KL Lee
Journal of marketing research 42 (4), 415-430, 2005
“Counting your customers” the easy way: An alternative to the Pareto/NBD model
PS Fader, BGS Hardie, KL Lee
Marketing science 24 (2), 275-284, 2005
An exploratory look at supermarket shopping paths
JS Larson, ET Bradlow, PS Fader
International Journal of research in Marketing 22 (4), 395-414, 2005
Modeling consumer choice among SKUs
PS Fader, BGS Hardie
Journal of marketing Research 33 (4), 442-452, 1996
Excess behavioral loyalty for high-share brands: Deviations from the Dirichlet model for repeat purchasing
PS Fader, DC Schmittlein
Journal of Marketing research 30 (4), 478-493, 1993
Capturing evolving visit behavior in clickstream data
WW Moe, PS Fader
Journal of Interactive Marketing 18 (1), 5-19, 2004
Testing behavioral hypotheses using an integrated model of grocery store shopping path and purchase behavior
SK Hui, ET Bradlow, PS Fader
Journal of consumer research 36 (3), 478-493, 2009
Customer centricity: Focus on the right customers for strategic advantage
P Fader
University of Pennsylvania Press, 2020
Customer acquisition via display advertising using multi-armed bandit experiments
EM Schwartz, ET Bradlow, PS Fader
Marketing Science 36 (4), 500-522, 2017
Modeling browsing behavior at multiple websites
YH Park, PS Fader
Marketing Science 23 (3), 280-303, 2004
Power and goal setting in channel negotiations
L McAlister, MH Bazerman, P Fader
Journal of Marketing Research 23 (3), 228-236, 1986
Choice models and customer relationship management
W Kamakura, CF Mela, A Ansari, A Bodapati, P Fader, R Iyengar, P Naik, ...
Marketing letters 16, 279-291, 2005
Probability models for customer-base analysis
PS Fader, BGS Hardie
Journal of interactive marketing 23 (1), 61-69, 2009
Path data in marketing: An integrative framework and prospectus for model building
SK Hui, PS Fader, ET Bradlow
Marketing Science 28 (2), 320-335, 2009
In pursuit of enhanced customer retention management: Review, key issues, and future directions
E Ascarza, SA Neslin, O Netzer, Z Anderson, PS Fader, S Gupta, ...
Customer Needs and Solutions 5, 65-81, 2018
Fast-track: Article using advance purchase orders to forecast new product sales
WW Moe, PS Fader
Marketing science 21 (3), 347-364, 2002
A cross-category analysis of category structure and promotional activity for grocery products
PS Fader, LM Lodish
Journal of Marketing 54 (4), 52-65, 1990
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