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P.C. Verhoef
P.C. Verhoef
Professor of Marketing
Verifisert e-postadresse på rug.nl - Startside
Tittel
Sitert av
Sitert av
År
Understanding customer experience throughout the customer journey
KN Lemon, PC Verhoef
Journal of marketing 80 (6), 69-96, 2016
74792016
Customer engagement behavior: Theoretical foundations and research directions
J Van Doorn, KN Lemon, V Mittal, S Nass, D Pick, P Pirner, PC Verhoef
Journal of service research 13 (3), 253-266, 2010
55482010
Customer experience creation: Determinants, dynamics and management strategies
PC Verhoef, KN Lemon, A Parasuraman, A Roggeveen, M Tsiros, ...
Journal of retailing 85 (1), 31-41, 2009
50982009
Digital transformation: A multidisciplinary reflection and research agenda
PC Verhoef, T Broekhuizen, Y Bart, A Bhattacharya, JQ Dong, N Fabian, ...
Journal of business research 122, 889-901, 2021
44622021
From multi-channel retailing to omni-channel retailing: introduction to the special issue on multi-channel retailing
PC Verhoef, PK Kannan, JJ Inman
Journal of retailing 91 (2), 174-181, 2015
39592015
Understanding the effect of customer relationship management efforts on customer retention and customer share development
PC Verhoef
Journal of marketing 67 (4), 30-45, 2003
25722003
Challenges and opportunities in multichannel customer management
SA Neslin, D Grewal, R Leghorn, V Shankar, ML Teerling, JS Thomas, ...
Journal of service research 9 (2), 95-112, 2006
19392006
Customer engagement as a new perspective in customer management
PC Verhoef, WJ Reinartz, M Krafft
Journal of service research 13 (3), 247-252, 2010
17432010
Multichannel customer management: Understanding the research-shopper phenomenon
PC Verhoef, SA Neslin, B Vroomen
International journal of research in marketing 24 (2), 129-148, 2007
15962007
Challenges and solutions for marketing in a digital era
PSH Leeflang, PC Verhoef, P Dahlström, T Freundt
European management journal 32 (1), 1-12, 2014
14742014
The theoretical underpinnings of customer asset management: A framework and propositions for future research
RN Bolton, KN Lemon, PC Verhoef
Journal of the academy of marketing science 32 (3), 271-292, 2004
12772004
The effect of relational constructs on customer referrals and number of services purchased from a multiservice provider: does age of relationship matter?
PC Verhoef, PH Franses, JC Hoekstra
Journal of the academy of marketing science 30, 202-216, 2002
12472002
Multichannel shopper segments and their covariates
U Konuş, PC Verhoef, SA Neslin
Journal of retailing 84 (4), 398-413, 2008
9062008
Understanding the marketing department's influence within the firm
PC Verhoef, PSH Leeflang
Journal of marketing 73 (2), 14-37, 2009
8672009
Willingness to pay for organic products: Differences between virtue and vice foods
J Van Doorn, PC Verhoef
International Journal of Research in Marketing 28 (3), 167-180, 2011
6012011
Possible determinants of consumers’ adoption of electronic grocery shopping in the Netherlands
PC Verhoef, F Langerak
Journal of Retailing and Consumer Services 8 (5), 275-285, 2001
5132001
Generating global brand equity through corporate social responsibility to key stakeholders
A Torres, THA Bijmolt, JA Tribó, P Verhoef
International journal of research in marketing 29 (1), 13-24, 2012
5102012
The impact of satisfaction and payment equity on cross-buying: A dynamic model for a multi-service provider
PC Verhoef, PH Franses, JC Hoekstra
Journal of retailing 77 (3), 359-378, 2001
4812001
Predicting customer potential value an application in the insurance industry
PC Verhoef, B Donkers
Decision support systems 32 (2), 189-199, 2001
4712001
The showrooming phenomenon: it's more than just about price
S Gensler, SA Neslin, PC Verhoef
Journal of Interactive Marketing 38 (1), 29-43, 2017
4662017
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Artikler 1–20