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Citations per year
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Cited by
All
Since 2019
Citations
58
58
h-index
2
2
i10-index
1
1
0
34
17
2021
2022
2023
2024
9
9
33
7
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Abraham Joseph
Senior Lecturer Strategic Management
Verified email at culc.coventry.ac.uk
corporate rebranding
corporate branding
employee identification
employee engagement
Articles
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Year
Corporate rebranding: An internal perspective
A Joseph, S Gupta, YC Wang, K Schoefer
Journal of Business Research 130, 709-723
, 2021
54
2021
Case studies as a research methodology
A Joseph, S Gupta
The Routledge Companion to Marketing Research, 107-118
, 2021
4
2021
Corporate Brand Communication: Identity, Image and Reputation
The Emerald Handbook of Multi-Stakeholder Communication: Emerging Issues for …
, 2022
2022
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