George R. Milne

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Medforfattere

Lauren I. LabrecqueProfessor of Marketing, University of Rhode IslandVerifisert e-postadresse på uri.edu
Kunal SwaniProfessor of Marketing, Wright State UniversityVerifisert e-postadresse på wright.edu
Ereni MarkosAssociate Professor of MarketingVerifisert e-postadresse på suffolk.edu
Brian P BrownProfessor of Marketing, Virginia Commonwealth UniversityVerifisert e-postadresse på vcu.edu
James (Jimmy) W. PeltierArno Kleimenhagen Endowed Chair of Marketing and Sales, University of Wisconsin-WhitewaterVerifisert e-postadresse på uww.edu
Mary CulnanProfessor Emeritus, Bentley UniversityVerifisert e-postadresse på bentley.edu
Jay GladdenAssociate Vice Chancellor, Undergraduate Education, IUPUIVerifisert e-postadresse på iupui.edu
Elizabeth MillerIsenberg School of Management University of Massachusetts AmherstVerifisert e-postadresse på isenberg.umass.edu
Joseph PhelpsUniversity of AlabamaVerifisert e-postadresse på apr.ua.edu
Spencer M. RossAssociate Professor of Marketing, UMass LowellVerifisert e-postadresse på uml.edu
Charlotte MasonProfessor of Marketing, University of GeorgiaVerifisert e-postadresse på terry.uga.edu
Mujde YukselAssociate Professor of Marketing, Suffolk UniversityVerifisert e-postadresse på suffolk.edu
Henry GreeneProfessor Emeritus of MarketingVerifisert e-postadresse på ccsu.edu
Bruce D. WeinbergProfessor of Marketing at Isenberg School of Management, Umass AmherstVerifisert e-postadresse på isenberg.umass.edu
George PettinicoPlymouth State UniversityVerifisert e-postadresse på plymouth.edu
Vanessa M. PatrickProfessor of Marketing, Bauer College of Business, University ofVerifisert e-postadresse på uh.edu
Naveen DonthuGeorgia State UniversityVerifisert e-postadresse på gsu.edu
Albert George AssafIsenberg School of ManagementVerifisert e-postadresse på isenberg.umass.edu
Yana AndonovaAssociate Professor of Marketing, Murray State UniversityVerifisert e-postadresse på murraystate.edu
Yoon-Na ChoHongik UniversityVerifisert e-postadresse på villanova.edu

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George R. Milne

Professor of Marketing, University of Massachusetts Amherst

Verifisert e-postadresse på isenberg.umass.edu

Marketing information Privacy Consumer Behavior Sport Marketing Public Policy


Tittel Sorter etter sitater Sorter etter år Sorter etter tittel	Sitert av Sitert av	År
Creating and fostering fan identification in professional sport WA Sutton (No Title) 6 (1), 15, 1997	1158	1997
Exciting red and competent blue: the importance of color in marketing LI Labrecque, GR Milne Journal of the Academy of Marketing Science 40 (5), 711-727, 2012	1117	2012
Online personal branding: Processes, challenges, and implications LI Labrecque, E Markos, GR Milne Journal of interactive marketing 25 (1), 37-50, 2011	992	2011
Strategies for reducing online privacy risks: Why consumers read (or don’t read) online privacy notices GR Milne, MJ Culnan Journal of interactive marketing 18 (3), 15-29, 2004	855	2004
Sport marketing: Managing the exchange process GR Milne, MA McDonald Jones & Bartlett Learning, 1999	756	1999
Direct mail privacy-efficiency trade-offs within an implied social contract framework GR Milne, ME Gordon Journal of Public Policy & Marketing 12 (2), 206-215, 1993	697	1993
Gender differences in privacy-related measures for young adult Facebook users MG Hoy, G Milne Journal of interactive advertising 10 (2), 28-45, 2010	672	2010
Trust and concern in consumers’ perceptions of marketing information management practices GR Milne, ME Boza Journal of interactive Marketing 13 (1), 5-24, 1999	648	1999
A conceptual framework for assessing brand equity in Division I college athletics JM Gladden, GR Milne, WA Sutton Journal of sport management 12 (1), 1-19, 1998	642	1998
What messages to post? Evaluating the popularity of social media communications in business versus consumer markets K Swani, GR Milne, BP Brown, AG Assaf, N Donthu Industrial marketing management 62, 77-87, 2017	586	2017
The marketers’ prismatic palette: A review of color research and future directions LI Labrecque, VM Patrick, GR Milne Psychology & Marketing 30 (2), 187-202, 2013	586	2013
Motivational factors for evaluating sport spectator and participant markets. MA McDonald, GR Milne, JB Hong Sport marketing quarterly 11 (2), 2002	520	2002
Should tweets differ for B2B and B2C? An analysis of Fortune 500 companies' Twitter communications K Swani, BP Brown, GR Milne Industrial marketing management 43 (5), 873-881, 2014	480	2014
Consumers’ protection of online privacy and identity GR Milne, AJ Rohm, S Bahl Journal of Consumer Affairs 38 (2), 217-232, 2004	443	2004
A mixed-method approach to examining brand-consumer interactions driven by social media A Rohm, V D. Kaltcheva, G R. Milne Journal of research in Interactive Marketing 7 (4), 295-311, 2013	435	2013
Examining the importance of brand equity in professional sports JM Gladden, GR Milne Sport Marketing Quarterly 8, 21-30, 1999	426	1999
Spreading the word through likes on Facebook: Evaluating the message strategy effectiveness of Fortune 500 companies K Swani, G Milne, B P. Brown Journal of Research in Interactive Marketing 7 (4), 269-294, 2013	418	2013
Internet of Things: Convenience vs. privacy and secrecy BD Weinberg, GR Milne, YG Andonova, FM Hajjat Business horizons 58 (6), 615-624, 2015	368	2015
Mindfulness: Its transformative potential for consumer, societal, and environmental well-being S Bahl, GR Milne, SM Ross, DG Mick, SA Grier, SK Chugani, SS Chan, ... Journal of Public Policy & Marketing 35 (2), 198-210, 2016	348	2016
Consumer privacy and name removal across direct marketing channels: Exploring opt-in and opt-out alternatives GR Milne, AJ Rohm Journal of Public Policy & Marketing 19 (2), 238-249, 2000	347	2000

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