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Giana M. Eckhardt
Giana M. Eckhardt
Professor of Marketing, King's College London
Verified email at kcl.ac.uk - Homepage
Title
Cited by
Cited by
Year
Access-based consumption: The case of car sharing
F Bardhi, GM Eckhardt
Journal of consumer research 39 (4), 881-898, 2012
33782012
Marketing in the sharing economy
GM Eckhardt, MB Houston, B Jiang, C Lamberton, A Rindfleisch, G Zervas
Journal of Marketing 83 (5), 5-27, 2019
7512019
The sharing economy isn’t about sharing at all
GM Eckhardt, F Bardhi
Harvard business review 28 (1), 881-898, 2015
6952015
The myth of the ethical consumer hardback with DVD
TM Devinney, P Auger, GM Eckhardt
Cambridge University Press, 2010
6842010
Liquid consumption
F Bardhi, GM Eckhardt
Journal of Consumer Research 44 (3), 582-597, 2017
6172017
Consumer ethics across cultures
R Belk, T Devinney, G Eckhardt
Consumption Markets & Culture 8 (3), 275-289, 2005
5862005
Why don't consumers consume ethically?
GM Eckhardt, R Belk, TM Devinney
Journal of consumer behaviour 9 (6), 426-436, 2010
5772010
Liquid relationship to possessions
F Bardhi, GM Eckhardt, EJ Arnould
Journal of Consumer Research 39 (3), 510-529, 2012
5152012
The other CSR: Consumer social responsibility
TM Devinney, P Auger, G Eckhardt, T Birtchnell
Stanford Social Innovation Review, Fall, 2006
5112006
Asian brands and the shaping of a transnational imagined community
J Cayla, GM Eckhardt
Journal of Consumer Research 35 (2), 216-230, 2008
4162008
The rise of inconspicuous consumption
GM Eckhardt, RW Belk, JAJ Wilson
Journal of Marketing Management 31 (7-8), 807-826, 2015
4102015
Consumer deceleration
KC Husemann, GM Eckhardt
Journal of Consumer Research 45 (6), 1142-1163, 2019
2252019
The relationship between access practices and economic systems
GM Eckhardt, F Bardhi
Journal of the Association for Consumer Research 1 (2), 210-225, 2016
2182016
Cultural paradoxes reflected in brand meaning: McDonald's in Shanghai, China
GM Eckhardt, MJ Houston
Journal of International Marketing 10 (2), 68-82, 2002
1602002
Why don't consumers behave ethically? The social construction of consumption
T Devinney, G Eckhardt, R Belk
Obtenido enero 9 (2009), 171, 2006
1472006
Glocal yoga: Re-appropriation in the Indian consumptionscape
S Askegaard, GM Eckhardt
Marketing Theory 12 (1), 45-60, 2012
1452012
New dynamics of social status and distinction
GM Eckhardt, F Bardhi
Marketing Theory 20 (1), 85-102, 2020
1322020
A brief history of branding in China
GM Eckhardt, A Bengtsson
Journal of Macromarketing 30 (3), 210-221, 2010
1262010
The role of consumer agency in the globalization process in emerging markets
GM Eckhardt, H Mahi
Journal of Macromarketing 24 (2), 136-146, 2004
1232004
Asian brands without borders: regional opportunities and challenges
J Cayla, GM Eckhardt
International Marketing Review 24 (4), 444-456, 2007
1202007
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