| CSR, Trust, Brand Loyalty and Brand Equity: Empirical Evidences from Sportswear Industry in the NCR Region of India R Sharma, V Jain Metamorphosis 18 (1), https://doi.org/10.1177/0972622519853158, 2019 | 69 | 2019 |
| Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions R Sharma Metamorphosis 16 (1), 45-59, 2017 | 46 | 2017 |
| Effect Of Celebrity Endorsements On Dimensions of Customer based brand equity – An Empirical Study of Indian Luxury Market R Sharma Journal of Creative Communication 11 (3), 264-281, 2016 | 30 | 2016 |
| Understanding the Role of Store image in influencing Antecedents of Customer based Brand Equity in Indian sportswear industry R Sharma Management and Labour Studies 42 (3), 167-189, 2017 | 17* | 2017 |
| Effect of Celebrity Endorsements on Brand Quality Perceptions & Brand Loyalty – a Comparative Study of Luxury & non Luxury brands in India R Sharma AIMA Journal of Management & Research 9 (4/4), 1-13, 2015 | 17 | 2015 |
| Consumer-Based Brand Equity: Does Country of Origin (COO) Matter to Generation Z Consumers? R Sharma South Asian Journal of Management 26 (1), 2019 | 12 | 2019 |
| Unique Issues In Rural Marketing & Their Implications R Sharma Gyanpratha 1 (2), 2009 | 12 | 2009 |
| An investigation in to impulse buying behavior among Indian Adolescents R Sharma ABHIGYAN 28 (4), 43-49, 2011 | 10 | 2011 |
| Assessing Scale Reliability & Validity: Measurement of Consumer Based Brand Equity in Indian Luxury Market R Sharma Journal of Management Research 16 (2), 106-120, 2016 | 6 | 2016 |
| Validity Assessment in Qualitative Research R Sharma GYANPRATHA - ACCMAN Journal of Management 14 (1), 1-13, 2014 | 3 | 2014 |
| Role of brand Affinity, Experience And satisfaction building Brand Equity: An Empirical Investigation Of Indian Retail Banking Industry R Sharma, P Dublish Amity Journal of Insurance Banking And Actuarial Science ( AJIBAS ) 2 (1), 2019 | 2 | 2019 |
| Perceived Quality and Brand Loyalty of Smartphones: An Empirical Investigation of Celebrity Endorsements in Indian Market R Sharma Abhigyan 35 (2), 1-14, 2017 | 2 | 2017 |
| Validating Scale and Dimensions of Customer-Based Brand Equity in Indian Smartphone Market R Sharma IIMS Journal of Management Science 9 (1), 44-60, 2018 | 1 | 2018 |
| Understanding Indian Consumer Attitudes towards Celebrity Based Television Advertising R Sharma Management and Labour Studies 34 (2), 165-182, 2009 | 1 | 2009 |
| Re-engineering the HR function at Harley Davidson R Sharma Asia Pacific Business Review 1 (2), 140-154, 2005 | 1 | 2005 |
| CustomerBased Brand Equity of Indian Smartphone Brands: An Empirical Evidence from the Indian Market R Sharma Presidency Journal of Management Thought & Research 9 (1), 1-15, 2019 | | 2019 |
| Critical Issues in Harnessing the Power of Crowd :A Marketing Perspective R Sharma Presidency Journal of Management Thought and Research, 18-23, 2012 | | 2012 |
| Understanding Reliability in Academic Research R Sharma Gyanpratha 4 (2), 57-70, 2012 | | 2012 |
| Factor affecting brand equity: a study of select International luxury Apparel brands in India R Sharma Aligarh Muslim University, 2011 | | 2011 |
| Factors Motivating Indian Materialist: An Empirical Study R Sharma Business Perspectives 11 (2), 2010 | | 2010 |
