Follow
Werner J. Reinartz
Werner J. Reinartz
Professor of Marketing, Vice Rector at the Univ. of Cologne
Verified email at uni-koeln.de - Homepage
Title
Cited by
Cited by
Year
An empirical comparison of the efficacy of covariance-based and variance-based SEM
W Reinartz, M Haenlein, J Henseler
International Journal of research in Marketing 26 (4), 332-344, 2009
37982009
The customer relationship management process: Its measurement and impact on performance
W Reinartz, M Krafft, WD Hoyer
Journal of marketing research 41 (3), 293-305, 2004
28882004
On the profitability of long-life customers in a noncontractual setting: An empirical investigation and implications for marketing
WJ Reinartz, V Kumar
Journal of marketing 64 (4), 17-35, 2000
22832000
The impact of customer relationship characteristics on profitable lifetime duration
WJ Reinartz, V Kumar
Journal of marketing 67 (1), 77-99, 2003
18562003
The mismanagement of customer loyalty.
W Reinartz, V Kumar
Harvard business review 80 (7), 86-94, 125, 2002
17202002
Customer relationship management
V Kumar, W Reinartz
Springer-Verlag GmbH Germany, part of Springer Nature 2006, 2012, 2018, 2018
1703*2018
Customer engagement as a new perspective in customer management
PC Verhoef, WJ Reinartz, M Krafft
Journal of service research 13 (3), 247-252, 2010
16122010
Hybrid offerings: How manufacturing firms combine goods and services successfully
W Ulaga, WJ Reinartz
Journal of marketing 75 (6), 5-23, 2011
14602011
Balancing acquisition and retention resources to maximize customer profitability
W Reinartz, JS Thomas, V Kumar
Journal of marketing 69 (1), 63-79, 2005
12052005
Creating enduring customer value
V Kumar, W Reinartz
Journal of marketing 80 (6), 36-68, 2016
9932016
Do intentions really predict behavior? Self-generated validity effects in survey research
P Chandon, VG Morwitz, WJ Reinartz
Journal of marketing 69 (2), 1-14, 2005
9522005
The impact of digital transformation on the retailing value chain
W Reinartz, N Wiegand, M Imschloss
International Journal of Research in Marketing 36 (3), 350-366, 2019
5692019
How to sell services more profitably.
W Reinartz, W Ulaga
Harvard business review 86 (5), 90-6, 129, 2008
5252008
Retailing innovations in a globalizing retail market environment
W Reinartz, B Dellaert, M Krafft, V Kumar, R Varadarajan
Journal of Retailing 87, S53-S66, 2011
3542011
Seven barriers to customer equity management
D Bell, J Deighton, WJ Reinartz, RT Rust, G Swartz
Journal of service Research 5 (1), 77-85, 2002
3082002
Managing marketing channel multiplicity
GH Van Bruggen, KD Antia, SD Jap, WJ Reinartz, F Pallas
Journal of Service Research 13 (3), 331-340, 2010
2612010
Performance implications of adopting a customer-focused sales campaign
V Kumar, R Venkatesan, W Reinartz
Journal of Marketing 72 (5), 50-68, 2008
2452008
Getting the Most out of All your Customers.
JS Thomas, W Reinartz, V Kumar
Harvard Business Review 82 (7-8), 116-123, 2004
2262004
Digital transformation and value creation: Sea change ahead
SK Reddy, W Reinartz
NIM Marketing Intelligence Review 9 (1), 10-17, 2017
2082017
Does it pay to be real? Understanding authenticity in TV advertising
M Becker, N Wiegand, WJ Reinartz
Journal of Marketing 83 (1), 24-50, 2019
1952019
The system can't perform the operation now. Try again later.
Articles 1–20