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Co-authors
- Christian HomburgLehrstuhl für Business-to-Business Marketing, Sales & PricingVerified email at bwl.uni-mannheim.de
- Harley KrohmerProfessor of Marketing, Chairman of the Institute of Marketing and Management, University of BernVerified email at imu.unibe.ch
- Ove JensenChair of Sales Management, WHU - Otto Beisheim School of ManagementVerified email at whu.edu
- Subin ImProfessor of Marketing, Yonsei UniversityVerified email at yonsei.ac.kr
- Mitzi MontoyaUniversity of UtahVerified email at utah.edu
- Kristie BriggsCreighton UniversityVerified email at creighton.edu
- George R. MilneProfessor of Marketing, University of Massachusetts AmherstVerified email at isenberg.umass.edu
- Subin ImProfessor, University of Tennessee-ChattanoogaVerified email at utc.edu
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John P. Workman, Jr.
Professor Emeritus of Marketing, Creighton University
Verified email at creighton.edu - Homepage