| Microenterprises in Malaysia: a preliminary study of the factors for management success JM Munoz, DHB Welsh, SH Chan, PV Raven International Entrepreneurship and Management Journal 11, 673-694, 2015 | 92 | 2015 |
| Contemporary microenterprise: Concepts and cases JMS Munoz Edward Elgar Publishing, 2010 | 68 | 2010 |
| Handbook on the Geopolitics of Business JMS Munoz Edward Elgar Publishing, 2013 | 36 | 2013 |
| International Social Entrepreneurship: Pathways to personal and corporate impact JM Munoz Business Expert Press, 2010 | 36 | 2010 |
| Filipino ethnic entrepreneurship: An integrated review and propositions JP Johnson, JM Muñoz, I Alon International Entrepreneurship and Management Journal 3, 69-85, 2007 | 35 | 2007 |
| Microenterprise performance and microenterprise zones (MEZOs) in China DHB Welsh, JM Munoz, S Deng, PV Raven Management Decision 51 (1), 25-40, 2013 | 34 | 2013 |
| Dimensionality of business ethics in China M Sardy, JM Munoz, J Jianmin Sun, I Alon Competitiveness Review: An International Business Journal 20 (1), 6-30, 2010 | 25 | 2010 |
| Retail service quality expectations and perceptions among Philippine small/medium enterprises J Mark Munoz, P Raven, DHB Welsh Journal of Developmental Entrepreneurship 11 (02), 145-156, 2006 | 22 | 2006 |
| Outsourcing in the IT industry: the case of the Philippines JM Munoz, DHB Welsh The International Entrepreneurship and Management Journal 2, 111-123, 2006 | 19 | 2006 |
| Coronavirus and the widening educational digital divide: The perfect storm for inequalities? N de Marcellis-Warin, JM Munoz, T Warin California Management Review Insights, 2020 | 15 | 2020 |
| Advances in geoeconomics JM Munoz Routledge, 2017 | 15 | 2017 |
| Executive insights on globalization: Implications for hospitality managers in emerging locations JM Munoz International Journal of Contemporary Hospitality Management 17 (4), 365-371, 2005 | 15 | 2005 |
| Business strategy in the artificial intelligence economy JM Munoz, A Naqvi Business Expert Press, 2018 | 14 | 2018 |
| Global business intelligence JM Munoz Routledge, 2018 | 12 | 2018 |
| Artificial intelligence and urbanization: The rise of the Elysium City JM Munoz, A Naqvi Journal of Economics and Political Economy 4 (1), 1-13, 2017 | 11 | 2017 |
| Microfranchising in less developed countries I Alon, I Alon, MC Mitchell, JM Munoz Franchising Globally: Innovation, Learning and Imitation, 155-180, 2010 | 9 | 2010 |
| Hispanic-Latino entrepreneurship: Viewpoints of practitioners JM Munoz, MI Spain Business Expert Press, 2014 | 8 | 2014 |
| Social Entrepreneurship in China: Trends and Strategic Implications. JM Munoz Petroleum-Gas University of Ploiesti Bulletin, Economic Sciences Series 61 (2), 2009 | 8 | 2009 |
| The globalising Chinese business enterprise: the role of strategic fit TT Herbert, I Alon, JM Muñoz International Journal of Chinese Culture and Management 1 (1), 4-21, 2007 | 8 | 2007 |
| 13. Micro-franchising strategies: drawing lessons from franchise literature JM Munoz, I Alon, MC Mitchell Contemporary microenterprise: Concepts and cases, 155, 2010 | 7 | 2010 |
