Beyond the opposition between altruism and self-interest: Reciprocal giving in reward-based crowdfunding K André, S Bureau, A Gautier, O Rubel Journal of Business Ethics 146, 313-332, 2017 | 152 | 2017 |
Optimal advertising when envisioning a product-harm crisis O Rubel, PA Naik, S Srinivasan Marketing Science 30 (6), 1048-1065, 2011 | 125 | 2011 |
Measuring and forecasting mobile game app engagement O Rutz, A Aravindakshan, O Rubel International Journal of Research in Marketing 36 (2), 185-199, 2019 | 74 | 2019 |
Dynamic incentives in sales force compensation O Rubel, A Prasad Marketing Science 35 (4), 676-689, 2016 | 46 | 2016 |
Sales Force Compensation Design for Two-Sided Market Platforms HK Bhargava, O Rubel Journal of Marketing Research 56 (4), 666-678, 2019 | 31 | 2019 |
Stochastic competitive entries and dynamic pricing O Rubel European Journal of Operational Research 231 (2), 381-392, 2013 | 28 | 2013 |
Managing blood donations with marketing A Aravindakshan, O Rubel, O Rutz Marketing Science 34 (2), 269-280, 2015 | 27 | 2015 |
Profiting from product-harm crises in competitive markets O Rubel European Journal of Operational Research, 2017 | 22 | 2017 |
Platform data strategy HK Bhargava, O Rubel, EJ Altman, R Arora, J Boehnke, K Daniels, ... Marketing Letters 31, 323-334, 2020 | 19 | 2020 |
Competing for consumer's attention G Martín-Herrán, O Rubel, G Zaccour Automatica 44 (2), 361-370, 2008 | 18 | 2008 |
A differential game of a dual distribution channel O Rubel, G Zaccour Advances in Dynamic Game Theory: Numerical Methods, Algorithms, and …, 2007 | 18 | 2007 |
Robust dynamic estimation O Rubel, PA Naik Marketing Science 36 (3), 453-467, 2017 | 8 | 2017 |
Product recalls and channel pricing O Rubel Games in management science: Essays in honor of georges zaccour, 75-85, 2020 | 4 | 2020 |
Managing conflicts between marketing and sales: customer acquisition in business markets O Rubel, C Zhou, R Grewal, JS Raju Available at SSRN 3493361, 2022 | 3 | 2022 |
Rejoinder: Dynamic Incentives in Sales Force Compensation O Rubel, A Prasad Marketing Science 43 (1), 232-233, 2024 | | 2024 |