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Citations per year
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Since 2019
Citations
62
29
h-index
2
2
i10-index
2
1
0
8
4
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
1
1
5
1
8
5
8
8
4
7
5
4
1
Co-authors
Christine Bauer
Paris Lodron University Salzburg
Verified email at plus.ac.at
Sarah Spiekermann
Vienna University of Economics and Business - Wirtschaftsuniversität Wien (WU)
Verified email at wu.ac.at
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Peter Lasinger
Partner, 3VC
Verified email at three.vc
Machine Learning
Adaptive Systems
Encrypted Databasis
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Year
Adaptation strategies to increase advertisement effectiveness in digital media
C Bauer, P Lasinger
Management Review Quarterly 64, 101-124
, 2014
37
2014
Situationalization, the new road to adaptive digital-out-of-home advertising
P Lasinger, C Bauer
Proceedings of IADIS International Conference e-Society, 162-169
, 2013
24
2013
Indexing encrypted XML documents in the SemCrypt database management system
P Lasinger, MM Karlinger
na
, 2006
1
2006
Situationalization: the new road to adaptive digital-out-of-home advertising: IADIS International Conference e-Society
P Lasinger, C Bauer
2013
Bringing together what belongs together: Effects of matching ads to situations rather than to individuals.
P Lasinger, S Spiekermann
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