| A comparison of social media marketing between B2B, B2C and mixed business models S Iankova, I Davies, C Archer-Brown, B Marder, A Yau Industrial Marketing Management 81, 169-179, 2019 | 470 | 2019 |
| The role of social media in negotiating identity during the process of acculturation A Yau, B Marder, S O’Donohoe Information Technology & People 33 (2), 554-575, 2020 | 32 | 2020 |
| Conspicuous political brand interactions on social network sites B Marder, C Marchant, C Archer-Brown, A Yau, J Colliander European Journal of Marketing 52 (3/4), 702-724, 2018 | 24 | 2018 |
| Sharing Is Dubious, It Won’T Work! Exploring the Barriers Towards Collaborative Consumption of Free Floating Car Sharing A Yau, A Mahn Advances in Consumer Research Volume 43, 746-747, 2015 | 8 | 2015 |
| " To Chat-GPT or not to Chat-GPT": Navigating the paradoxes of generative AI in the advertising industry E Osadchaya, B Marder, JA Yule, A Yau, L Lavertu, N Stylos, S Oliver, ... Business Horizons, 2024 | 5 | 2024 |
| Impression formation of PhD supervisors during student-led selection: An examination of UK business schools with a focus on staff profiles B Marder, S Oliver, A Yau, L Lavertu, C Perier, M Frank, K Cowan The International Journal of Management Education 19 (1), 100453, 2021 | 5 | 2021 |
| The modern renegotiations of Confucian ethics and implications on ethical consumption in China A Yau, I Davies Marketing dynamism & sustainability: Things change, things stay the same …, 2015 | 4 | 2015 |
| Shackles of care: Family power struggles and negotiation strategies for food provision in adulthood A Yau, S Christidi European Journal of Marketing 52 (12), 2378-2404, 2018 | 3 | 2018 |
| Exploring the role of modern Confucian values for promoting sustainable consumption in China A Yau, I Davies | 3 | 2014 |
| Transgression within narratives of consumer acculturation and global mobility A Yau | 2 | 2017 |
| The modern Confucian values influence on Chinese ethical consumption A Yau, I Davies | 1 | 2012 |
| What drives advertisers toward or away from immersive virtual spaces?: The metaverse conundrum: Affordances and “Disaffordances” through the eyes of advertisers B Marder, A Yau, J Yule, E Osadchaya, R Angell, W Zhang, S Oliver, ... Journal of Advertising Research, 2024 | | 2024 |
| 11 Chinese Consumers’ Values and Perspectives of Sustainable Consumption A Yau Ethical Approaches to Marketing: Positive Contributions to Society, 189, 2021 | | 2021 |
| Contestations of entrepreneurship and marketing in creative maker tribes during Covid-19 A Yau NA-Advances in Consumer Research 48, 1229, 2020 | | 2020 |
| Transgression within consumer re-enculturation A Yau | | 2017 |
| The transcultural experience of being half the world and a click away: understanding the role of social media in the acculturation process A Yau, B Marder Global Marketing Conference, 407-412, 2016 | | 2016 |
| People, Places and Space: A Consumer Culture Theory Exploration of The Migrant Consumers Returning Home A Yau | | 2015 |
| Finding home and stamping identity with people, products and places: a consumer culture theory exploration of the migrant consumers returning home A Yau, I Davies | | 2014 |
| Consuming education: a longitudinal exploration of the Western market’s role in Chinese development A Yau, I Davies | | 2014 |
| Acculturation in a world of social networks A Yau, B Marder Academy of Marketing, 2013 | | 2013 |
