Yong Jae Ko
Yong Jae Ko
Professor of Sport Management at University of Florida
Verifisert e-postadresse på ufl.edu
Sitert av
Sitert av
RESIDENTS’PERSPECTIVES OF a world heritage site: The pitons management area, st. Lucia
LN Nicholas, B Thapa, YJ Ko
Annals of tourism research 36 (3), 390-412, 2009
A Hierarchial Model of Service Quality for the Recreational Sport Industry.
YJ Ko, DL Pastore
Sport Marketing Quarterly 14 (2), 2005
The influence of service quality on satisfaction and intention: A gender segmentation strategy
JH Lee, HD Kim, YJ Ko, M Sagas
Sport Management Review 14 (1), 54-63, 2011
Branding athletes: Exploration and conceptualization of athlete brand image
A Arai, YJ Ko, S Ross
Sport Management Review 17 (2), 97-106, 2014
The impact of virtual reality (VR) technology on sport spectators' flow experience and satisfaction
D Kim, YJ Ko
Computers in human behavior 93, 346-356, 2019
Current issues and conceptualizations of service quality in the recreation sport industry.
YJ Ko, DL Pastore
Sport marketing quarterly 13 (3), 2004
Assessment of event quality in major spectator sports
Y Jae Ko, J Zhang, K Cattani, D Pastore
Managing Service Quality: An International Journal 21 (3), 304-322, 2011
Athlete brand image: Scale development and model test
A Arai, YJ Ko, K Kaplanidou
European Sport Management Quarterly 13 (4), 383-403, 2013
The effects of sport involvement, sponsor awareness and corporate image on intention to purchase sponsors' products
YJ Ko, K Kim, CL Claussen, TH Kim
International Journal of Sports Marketing and Sponsorship 9 (2), 6-21, 2008
A structural model of the relationships between sport website quality, e-satisfaction, and e-loyalty
Y Hur, YJ Ko, J Valacich
Journal of sport management 25 (5), 458-473, 2011
Brand community development through associated communities: Grounding community measurement within social identity theory
B Heere, M Walker, M Yoshida, YJ Ko, JS Jordan, JD James
Journal of Marketing Theory and Practice 19 (4), 407-422, 2011
Assessment of service quality in the hotel industry
HC Wu, YJ Ko
Journal of Quality Assurance in Hospitality & Tourism 14 (3), 218-244, 2013
Motivation and concerns for online sport consumption
Y Hur, YJ Ko, J Valacich
Journal of Sport Management 21 (4), 521-539, 2007
The influence of consumer's event quality perception on destination image
K Sung Moon, M Kim, Y Jae Ko, DP Connaughton, J Hak Lee
Managing service quality: an international journal 21 (3), 287-303, 2011
The influence of relationship quality on sport consumption behaviors: An empirical examination of the relationship quality framework
YK Kim, G Trail, YJ Ko
Journal of Sport Management 25 (6), 576-592, 2011
Scarcity message effects on consumption behavior: Limited edition product considerations
WE Jang, YJ Ko, JD Morris, Y Chang
Psychology & Marketing 32 (10), 989-1001, 2015
Place attachment as a mediator of the relationship between nature-based recreation benefits and future visit intentions
N Kil, SM Holland, TV Stein, YJ Ko
Journal of Sustainable Tourism 20 (4), 603-626, 2012
A mediating role of destination image in the relationship between event quality, perceived value, and behavioral intention
KS Moon, YJ Ko, DP Connaughton, JH Lee
Journal of sport & tourism 18 (1), 49-66, 2013
A comparison of service evaluation models in the context of sport and fitness centres in Greece
ND Theodorakis, G Howat, YJ Ko, S Avourdiadou
Managing Leisure 19 (1), 18-35, 2014
A multidimensional and hierarchical model of service quality in the participant sport industry
The Ohio State University, 2000
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