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Stanford A. Westjohn
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“What? I thought Samsung was Japanese”: accurate or not, perceived country of origin matters
P Magnusson, SA Westjohn, S Zdravkovic
International Marketing Review 28 (5), 454-472, 2011
4202011
Responsiveness to global and local consumer culture positioning: A personality and collective identity perspective
SA Westjohn, N Singh, P Magnusson
Journal of International Marketing 20 (1), 58-73, 2012
2402012
Breaking through the cultural clutter: A comparative assessment of multiple cultural and institutional frameworks
P Magnusson, RT Wilson, S Zdravkovic, J Xin Zhou, SA Westjohn
International Marketing Review 25 (2), 183-201, 2008
2332008
The role of cultural intelligence in marketing adaptation and export performance
P Magnusson, SA Westjohn, AV Semenov, AA Randrianasolo, ...
Journal of International Marketing 21 (4), 44-61, 2013
2152013
Technology readiness and usage: a global-identity perspective
SA Westjohn, MJ Arnold, P Magnusson, S Zdravkovic, JX Zhou
Journal of the Academy of Marketing Science 37, 250-265, 2009
1802009
The spillover effects of prototype brand transgressions on country image and related brands
P Magnusson, V Krishnan, SA Westjohn, S Zdravkovic
Journal of International Marketing 22 (1), 21-38, 2014
1462014
Global sourcing strategy and performance of knowledge-intensive business services: a two-stage strategic fit model
JY Murray, M Kotabe, SA Westjohn
Journal of International Marketing 17 (4), 90-105, 2009
1462009
Beyond country image favorability: How brand positioning via country personality stereotypes enhances brand evaluations
P Magnusson, SA Westjohn, NJ Sirianni
Journal of International Business Studies 50, 318-338, 2019
1102019
Further clarification on how perceived brand origin affects brand attitude: A reply to Samiee and Usunier
P Magnusson, SA Westjohn, S Zdravkovic
International Marketing Review 28 (5), 497-507, 2011
982011
Order-of-entry effects for service firms in developing markets: An examination of multinational advertising agencies
P Magnusson, SA Westjohn, DJ Boggs
Journal of International Marketing 17 (2), 23-41, 2009
922009
The influence of regulatory focus on global consumption orientation and preference for global versus local consumer culture positioning
SA Westjohn, MJ Arnold, P Magnusson, K Reynolds
Journal of International Marketing 24 (2), 22-39, 2016
782016
Export Performance: A Focus on Discretionary Adaptation
SA Westjohn, P Magnusson
Journal of International Marketing 25 (4), 70-88, 2017
682017
15 Is there a country-of-origin theory?
P Magnusson, SA Westjohn
Handbook of research in international marketing, 292, 2011
652011
An examination of the interplay between corporate social responsibility, the brand’s home country, and consumer global identification
P Magnusson, SA Westjohn, S Zdravkovic
International Marketing Review 32 (6), 663-685, 2015
522015
Eastern versus Western Culture Pricing Strategy: Superstition, Lucky Numbers, and Localization
SA Westjohn, H Roschk, P Magnusson
Journal of International Marketing 25 (1), 72-90, 2017
452017
The influence of national cultural values on the use of rewards alignment to improve sales collaboration
P Magnusson, R Peterson, SA Westjohn
International Marketing Review 31 (1), 30-50, 2014
452014
Effectiveness of absurdity in advertising across cultures
K Gelbrich, D Gäthke, SA Westjohn
Journal of Promotion Management 18 (4), 393-413, 2012
352012
Acting on anger: Cultural value moderators of the effects of consumer animosity
SA Westjohn, P Magnusson, Y Peng, H Jung
Journal of International Business Studies 52 (8), 1591-615, 2021
332021
Trust Propensity across Cultures: The Role of Collectivism
SA Westjohn, P Magnusson, GR Franke, Y Peng
Journal of International Marketing 30 (1), 1-17, 2022
222022
Environmental dynamics and first-mover advantages in emerging markets
P Magnusson, SA Westjohn, GL Gordon, TW Aurand
Marketing Management Journal 22 (1), 17-34, 2012
172012
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Artikler 1–20