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Carlos Bauer
Carlos Bauer
Assistant Professor of Marketing at The University of Alabama
Verifisert e-postadresse på cba.ua.edu
Tittel
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Sitert av
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Relational selling: Past, present and future
D Arli, C Bauer, RW Palmatier
Industrial Marketing Management 69, 169-184, 2018
2332018
The impact of superstar and non-superstar software on hardware sales: the moderating role of hardware lifecycle
SB Richard Gretz, Ashwin Malshe, Carlos Bauer
Journal of the Academy of Marketing Science, 2019
252019
Integrating technology within the sales-service ecosystem: the emergent sales techno-ecosystem
C Bauer, JM Galvan, T Hancock, GK Hunter, CA Nelson, J Riley, ...
European Journal of Marketing, 2023
12023
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Artikler 1–3