| All frames are not created equal: A typology and critical analysis of framing effects IP Levin, SL Schneider, GJ Gaeth Organizational behavior and human decision processes 76 (2), 149-188, 1998 | 3544 | 1998 |
| How consumers are affected by the framing of attribute information before and after consuming the product IP Levin, GJ Gaeth Journal of consumer research 15 (3), 374-378, 1988 | 1909 | 1988 |
| A new look at framing effects: Distribution of effect sizes, individual differences, and independence of types of effects IP Levin, GJ Gaeth, J Schreiber, M Lauriola Organizational behavior and human decision processes 88 (1), 411-429, 2002 | 740 | 2002 |
| Best value, price-seeking, and price aversion: The impact of information and learning on consumer choices GJ Tellis, GJ Gaeth Journal of marketing 54 (2), 34-45, 1990 | 691 | 1990 |
| Evaluating the effect of country of origin and The'Made in R Ettenson, J Wagner, G Gaeth Journal of retailing 64 (1), 85, 1988 | 419 | 1988 |
| Consumer evaluation of multi-product bundles: An information integration analysis GJ Gaeth, IP Levin, G Chakraborty, AM Levin Marketing letters 2, 47-57, 1991 | 365 | 1991 |
| Cognitive and age-related differences in the ability to use nutritional information in a complex environment CA Cole, GJ Gaeth Journal of Marketing research 27 (2), 175-184, 1990 | 248 | 1990 |
| Reducing the influence of irrelevant information on experienced decision makers GJ Gaeth, J Shanteau Organizational Behavior and Human Performance 33 (2), 263-282, 1984 | 233 | 1984 |
| Decomposing the determinants of retail facility choice using the method of hierarchical information integration: a supermarket illustration JJ Louviere, GJ Gaeth Journal of Retailing 63 (1), 25-48, 1987 | 207 | 1987 |
| The cognitive processing of misleading advertising in young and old adults: Assessment and training GJ Gaeth, TB Heath Journal of Consumer Research 14 (1), 43-54, 1987 | 197 | 1987 |
| A tale of two pizzas: Building up from a basic product versus scaling down from a fully-loaded product IP Levin, J Schreiber, M Lauriola, GJ Gaeth Marketing Letters 13, 335-344, 2002 | 158 | 2002 |
| Consumer perceptions of hybrid (bi‐national products) R Ettenson, G Gaeth Journal of Consumer Marketing 8 (4), 13-18, 1991 | 139 | 1991 |
| Understanding consumers' preferences for dental service G Chakraborty, GJ Gaeth, M Cunningham Marketing Health Services 13 (3), 48, 1993 | 113 | 1993 |
| How consumers choose health insurance G Chakraborty, R Ettenson, G Gaeth Marketing Health Services 14 (1), 21, 1994 | 102 | 1994 |
| Assessing the institutional choice process of student–athletes CA Doyle, GJ Gaeth Research Quarterly for Exercise and Sport 61 (1), 85-92, 1990 | 91 | 1990 |
| Asymmetric competition in choice and the leveraging of competitive disadvantages TB Heath, G Ryu, S Chatterjee, MS McCarthy, DL Mothersbaugh, ... Journal of Consumer Research 27 (3), 291-308, 2000 | 84 | 2000 |
| Framing effects with differential impact: The role of attribute salience KA Braun, GJ Gaeth, IP Levin ACR North American Advances, 1997 | 76 | 1997 |
| Theory and method in the study of ad and brand attitudes: Toward a systemic model TB Heath, GJ Gaeth Attention, attitude, and affect in response to advertising, 125-148, 2019 | 71 | 2019 |
| Order effects in belief updating with consistent and inconsistent evidence RM Tubbs, GJ Gaeth, IP Levin, LA Van Osdol Journal of Behavioral Decision Making 6 (4), 257-269, 1993 | 71 | 1993 |
| Measuring prior knowledge CA Cole, G Gaeth, SN Singh ACR North American Advances, 1986 | 71 | 1986 |
Gerard TellisMarshall School of Business, University of Southern CaliforniaVerified email at usc.edu
