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Anita Pansari
Anita Pansari
Verifisert e-postadresse på msu.edu
Tittel
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Customer engagement: the construct, antecedents, and consequences
A Pansari, V Kumar
Journal of the Academy of Marketing Science 45, 294-311, 2017
20662017
Competitive advantage through engagement
V Kumar, A Pansari
Journal of marketing research 53 (4), 497-514, 2016
15062016
Measuring the benefits of employee engagement
V Kumar, A Pansari
MIT Sloan management review 56 (4), 67, 2015
2862015
Global customer engagement
S Gupta, A Pansari, V Kumar
Journal of International Marketing 26 (1), 4-29, 2018
1782018
The construct, measurement, and impact of employee engagement: A marketing perspective
V Kumar, A Pansari
Customer Needs and Solutions 1, 52-67, 2014
1102014
National culture, economy, and customer lifetime value: Assessing the relative impact of the drivers of customer lifetime value for a global retailer
V Kumar, A Pansari
Journal of International Marketing 24 (1), 1-21, 2016
962016
Customer engagement marketing
A Pansari, V Kumar
Customer engagement marketing, 1-27, 2018
852018
Disclosures About CSR Practices: A Literature Review.
W Kavitha, P Anita
IUP Journal of Corporate Governance 10 (1), 2011
422011
Owner or endorser? Investigating the effectiveness of celebrity owners of sports teams as endorsers
S Roy, A Pansari
International Journal of Sports Marketing and Sponsorship 15 (2), 12-29, 2014
352014
Marketing’s role in multi-stakeholder engagement
L Aksoy, S Banda, C Harmeling, TL Keiningham, A Pansari
International Journal of Research in Marketing 39 (2), 445-461, 2022
252022
The changing roles portrayed by women in Indian advertisements: A longitudinal content analysis
YLR Moorthi, S Roy, A Pansari
IIM Bangalore Research Paper, 2014
112014
Aggregate-and individual-level customer lifetime value
V Kumar, A Pansari
Handbook of Research on Customer Equity in Marketing, 44-76, 2015
72015
A Road to Engagement
A Pansari
22016
Weathering the crash: Do customer-company relationships pay off during economic crises?
FV Morgeson III, U Sharma, XW Schultz, A Pansari, A Ruvio, GTM Hult
Journal of the Academy of Marketing Science 52 (2), 489-511, 2024
12024
MODELING CUSTOMER LIFETIME VALUE OF A FASHION RETAILER CUSTOMER
A Pansari, V Kumar
Global Fashion Management Conference, 573-573, 2015
2015
Medir los beneficios de la implicación de los empleados
V Kumar, A Pansari
Harvard Deusto Márketing y Ventas, 42-48, 2015
2015
2016 S. Tamer Cavusgil Award
V Kumar, A Pansari
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Artikler 1–17