| Using gamification to transform the adoption of servitization VG Shi, T Baines, J Baldwin, K Ridgway, P Petridis, AZ Bigdeli, V Uren, ... Industrial Marketing Management 63, 82-91, 2017 | 75 | 2017 |
| Multimodal serious games technologies for cultural heritage F Liarokapis, P Petridis, D Andrews, S Freitas Mixed reality and gamification for cultural heritage, 371-392, 2017 | 75 | 2017 |
| Visualizing interactive narratives: employing a branching comic to tell a story and show its readings D Andrews, C Baber Proceedings of the SIGCHI Conference on Human Factors in Computing Systems …, 2014 | 28 | 2014 |
| Creating and using interactive narratives: reading and writing branching comics D Andrews, C Baber, S Efremov, M Komarov Proceedings of the SIGCHI Conference on Human Factors in Computing Systems …, 2012 | 23 | 2012 |
| Sensemaking as Narrative: Visualization for Collaboration C Baber, D Andrews, T Duffy, R McMaster Proc. VAW2011, University London College, 7-8, 2011 | 20 | 2011 |
| Snakes and Ladders in Servitization: Using a Game to Capture Inhibitors and Enablers of Transformation D Andrews, J Dmitrijeva, AZ Bigdeli, T Baines Research-Technology Management 61 (6), 37-47, 2018 | 17 | 2018 |
| Gamification to Engage Manufacturers with Servitization D Andrews, P Petridis, T Baines, AZ Bigdeli, VG Shi, J Baldwin, ... Advances in Manufacturing Technology XXXI: Proceedings of the 15th …, 2017 | 5 | 2017 |
| Unlock Your Insight: Employing a Gamified App to Engage Manufacturers with Servitization D Andrews, T Baines, J Hall, T Woods EurOMA, 2017 | 4 | 2017 |
| Gamification systems development: a practical guide D Andrews Aston University, 2017 | 3 | 2017 |
| Employing branching comics to design, visualise and evaluate interactive stories D Andrews University of Birmingham, 2015 | 3 | 2015 |
| The Use of Narrative in the Prototyping of Serious Games for Criminal Investigation D Andrews, C Baber Computer Games, Multimedia and Allied Technology, 231-238, 2009 | 2 | 2009 |
| The Service Transformation Game: Snakes and Ladders to Advanced Services D Andrews, T Baines, AZ Bigdeli, P Petridis, VG Shi, J Baldwin, ... EurOMA, 2018 | 1 | 2018 |
| The use of narrative in the design of serious games for criminal investigation and community policing D Andrews, C Baber Proceedings of CGAMES’2009 USA, 63, 2009 | 1 | 2009 |
| The Stakeholder’s Journey: Employing the Hero’s Journey to Analyze and Generate Organizational Myths D Andrews, A Beltagui, A Ziaee Bigdeli, T Baines Academy of Management Proceedings 2019 (1), 15469, 2019 | | 2019 |
| Value creation through servitization within SMEs C Raddats, J Burton, V Story, J Zolkiewski, T Baines, A Bigdeli, ... Proceedings of the Spring Servitization Conference 2018: ‘ Driving …, 2018 | | 2018 |
| Telling Tales of Transformation: Towards a Prescriptive Framework for Storytelling to Engage Stakeholders with Advanced Services D Andrews, T Baines, AZ Bigdeli, A Beltagui EurOMA, 2018 | | 2018 |
| The boardroom game D Andrews, T Baines, A Bigdeli, P Petridis, V Guang Shi, J Baldwin, ... Aston University, 2017 | | 2017 |
| Drilling for success D Andrews, T Baines, AZ Bigdeli, P Petridis, VG Shi, JS Baldwin, ... | | 2017 |
| Unlock your insight D Andrews, T Baines, AZ Bigdeli, P Petridis, VG Shi, JS Baldwin, ... | | 2017 |
| Majestic Gamification: a case study in the adoption of a service innovation V Uren, D Andrews, S Fitzpatrick, S Pitchford Aston University, 2015 | | 2015 |
Ali Ziaee BigdeliAssociate Professor (Reader) in Industrial Service Innovation at Aston Business SchoolVerified email at aston.ac.uk
