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Katia Campo
Katia Campo
Hoogleraar Marketing, KU Leuven
Verifisert e-postadresse på kuleuven.be - Startside
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Towards understanding consumer response to stock-outs
K Campo, E Gijsbrechts, P Nisol
Journal of Retailing 76 (2), 219-242, 2000
4892000
The impact of the multi-channel retail mix on online store choice: Does online experience matter?
K Melis, K Campo, E Breugelmans, L Lamey
Journal of Retailing 91, 2015
4592015
The impact of store flyers on store traffic and store sales: a geo-marketing approach
E Gijsbrechts, K Campo, T Goossens
Journal of retailing 79 (1), 1-16, 2003
2692003
The impact of retailer stockouts on whether, how much, and what to buy
K Campo, E Gijsbrechts, P Nisol
International Journal of Research in Marketing 20 (3), 273-286, 2003
2252003
Dynamics in consumer response to product unavailability: do stock-out reactions signal response to permanent assortment reductions?
K Campo, E Gijsbrechts, P Nisol
Journal of Business Research 57 (8), 834-843, 2004
1922004
Buying groceries in brick and click stores: category allocation decisions and the moderating effect of online buying experience
K Campo, E Breugelmans
Journal of Interactive Marketing 31, 63-79, 2015
1902015
Beyond promotion-based store switching: Antecedents and patterns of systematic multiple-store shopping
E Gijsbrechts, K Campo, P Nisol
international Journal of Research in Marketing 25 (1), 5-21, 2008
1592008
The impact of location factors on the attractiveness and optimal space shares of product categories
K Campo, E Gijsbrechts, T Goossens, A Verhetsel
International Journal of Research in Marketing 17 (4), 255-279, 2000
1512000
Cross-channel effects of price promotions: An empirical analysis of the multi-channel grocery retail sector
E Breugelmans, K Campo
Journal of Retailing 92 (3), 333-351, 2016
1312016
A bigger slice of the multichannel grocery pie: when does consumers’ online channel use expand retailers’ share of wallet?
K Melis, K Campo, L Lamey, E Breugelmans
Journal of Retailing 92 (3), 268-286, 2016
1272016
Opportunities for active stock-out management in online stores: The impact of the stock-out policy on online stock-out reactions
E Breugelmans, K Campo, E Gijsbrechts
Journal of Retailing 82 (3), 215-228, 2006
1212006
Effectiveness of in-store displays in a virtual store environment
E Breugelmans, K Campo
Journal of retailing 87 (1), 75-89, 2011
1192011
Shelf sequence and proximity effects on online grocery choices
E Breugelmans, K Campo, E Gijsbrechts
Marketing Letters 18, 117-133, 2007
1052007
Retail assortment, shelf and stockout management: issues, interplay and future challenges
K Campo, E Gijsbrechts
Applied Stochastic Models in Business and Industry 21 (4‐5), 383-392, 2005
832005
Physicians' decision process for drug prescription and the impact of pharmaceutical marketing mix instruments
K Campo, OD Staebel, E Gijsbrechts, W Van Waterschoot
Health marketing quarterly 22 (4), 73-107, 2005
802005
Close encounter with the hard discounter: A multiple-store shopping perspective on the impact of local hard-discounter entry
M Vroegrijk, E Gijsbrechts, K Campo
Journal of Marketing Research 50 (5), 606-626, 2013
742013
Should retailers adjust their micro-marketing strategies to type of outlet? An application to location-based store space allocation in limited and full-service grocery stores
K Campo, E Gijsbrechts
Journal of Retailing and Consumer Services 11 (6), 369-383, 2004
652004
Which products are more responsive to in-store displays: utilitarian or hedonic?
Á Garrido-Morgado, Ó González-Benito, M Martos-Partal, K Campo
Journal of Retailing 97 (3), 477-491, 2021
492021
Battling for the household's category buck: can economy private labels defend supermarkets against the hard-discounter threat?
M Vroegrijk, E Gijsbrechts, K Campo
Journal of Retailing 92 (3), 300-318, 2016
492016
Computer simulated shopping experiments for analyzing dynamic purchasing patterns: validation and guidelines
K Campo, E Gijsbrechts, F Guerra
Journal of Empirical Generalisations in Marketing Science 4 (2), 1999
491999
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Artikler 1–20