Towards understanding consumer response to stock-outs K Campo, E Gijsbrechts, P Nisol Journal of Retailing 76 (2), 219-242, 2000 | 489 | 2000 |
The impact of the multi-channel retail mix on online store choice: Does online experience matter? K Melis, K Campo, E Breugelmans, L Lamey Journal of Retailing 91, 2015 | 459 | 2015 |
The impact of store flyers on store traffic and store sales: a geo-marketing approach E Gijsbrechts, K Campo, T Goossens Journal of retailing 79 (1), 1-16, 2003 | 269 | 2003 |
The impact of retailer stockouts on whether, how much, and what to buy K Campo, E Gijsbrechts, P Nisol International Journal of Research in Marketing 20 (3), 273-286, 2003 | 225 | 2003 |
Dynamics in consumer response to product unavailability: do stock-out reactions signal response to permanent assortment reductions? K Campo, E Gijsbrechts, P Nisol Journal of Business Research 57 (8), 834-843, 2004 | 192 | 2004 |
Buying groceries in brick and click stores: category allocation decisions and the moderating effect of online buying experience K Campo, E Breugelmans Journal of Interactive Marketing 31, 63-79, 2015 | 190 | 2015 |
Beyond promotion-based store switching: Antecedents and patterns of systematic multiple-store shopping E Gijsbrechts, K Campo, P Nisol international Journal of Research in Marketing 25 (1), 5-21, 2008 | 159 | 2008 |
The impact of location factors on the attractiveness and optimal space shares of product categories K Campo, E Gijsbrechts, T Goossens, A Verhetsel International Journal of Research in Marketing 17 (4), 255-279, 2000 | 151 | 2000 |
Cross-channel effects of price promotions: An empirical analysis of the multi-channel grocery retail sector E Breugelmans, K Campo Journal of Retailing 92 (3), 333-351, 2016 | 131 | 2016 |
A bigger slice of the multichannel grocery pie: when does consumers’ online channel use expand retailers’ share of wallet? K Melis, K Campo, L Lamey, E Breugelmans Journal of Retailing 92 (3), 268-286, 2016 | 127 | 2016 |
Opportunities for active stock-out management in online stores: The impact of the stock-out policy on online stock-out reactions E Breugelmans, K Campo, E Gijsbrechts Journal of Retailing 82 (3), 215-228, 2006 | 121 | 2006 |
Effectiveness of in-store displays in a virtual store environment E Breugelmans, K Campo Journal of retailing 87 (1), 75-89, 2011 | 119 | 2011 |
Shelf sequence and proximity effects on online grocery choices E Breugelmans, K Campo, E Gijsbrechts Marketing Letters 18, 117-133, 2007 | 105 | 2007 |
Retail assortment, shelf and stockout management: issues, interplay and future challenges K Campo, E Gijsbrechts Applied Stochastic Models in Business and Industry 21 (4‐5), 383-392, 2005 | 83 | 2005 |
Physicians' decision process for drug prescription and the impact of pharmaceutical marketing mix instruments K Campo, OD Staebel, E Gijsbrechts, W Van Waterschoot Health marketing quarterly 22 (4), 73-107, 2005 | 80 | 2005 |
Close encounter with the hard discounter: A multiple-store shopping perspective on the impact of local hard-discounter entry M Vroegrijk, E Gijsbrechts, K Campo Journal of Marketing Research 50 (5), 606-626, 2013 | 74 | 2013 |
Should retailers adjust their micro-marketing strategies to type of outlet? An application to location-based store space allocation in limited and full-service grocery stores K Campo, E Gijsbrechts Journal of Retailing and Consumer Services 11 (6), 369-383, 2004 | 65 | 2004 |
Which products are more responsive to in-store displays: utilitarian or hedonic? Á Garrido-Morgado, Ó González-Benito, M Martos-Partal, K Campo Journal of Retailing 97 (3), 477-491, 2021 | 49 | 2021 |
Battling for the household's category buck: can economy private labels defend supermarkets against the hard-discounter threat? M Vroegrijk, E Gijsbrechts, K Campo Journal of Retailing 92 (3), 300-318, 2016 | 49 | 2016 |
Computer simulated shopping experiments for analyzing dynamic purchasing patterns: validation and guidelines K Campo, E Gijsbrechts, F Guerra Journal of Empirical Generalisations in Marketing Science 4 (2), 1999 | 49 | 1999 |