| Consumer evaluations of CSR authenticity: Development and validation of a multidimensional CSR authenticity scale S Joo, EG Miller, JS Fink Journal of business research 98, 236-249, 2019 | 220 | 2019 |
| Cause-related marketing in sports: The power of altruism S Joo, J Koo, JS Fink European Sport Management Quarterly 16 (3), 316-340, 2016 | 47 | 2016 |
| Cause-related sport marketing: An organizing framework and knowledge development opportunities M Yuksel, MA McDonald, S Joo European sport management quarterly 16 (1), 58-85, 2016 | 39 | 2016 |
| Institutional isomorphism and social responsibility in professional sports S Joo, B Larkin, N Walker Sport, Business and Management: An International Journal 7 (1), 38-57, 2017 | 33 | 2017 |
| Understanding consumer attitudes in cause-brand alliances in sports: the role of sport entity attitudes S Joo, J Koo, BS Nichols International Journal of Sports Marketing and Sponsorship 22 (3), 507-528, 2021 | 6 | 2021 |
| The dynamic nature of brand authenticity for a new brand: Creating and maintaining perceptions through iconic, indexical, and existential cues S Joo, A Guèvremont Journal of Consumer Behaviour 23 (4), 1803-1819, 2024 | 2 | 2024 |
| Effects of Congruence and Reliability of a Cause Alliance Campaign on Consumer Responses Toward a Sport Brand and a Sponsoring Brand: A Structured Abstract S Joo, J Koo Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | 1 | 2017 |
| Differences in CSR Authenticity Evaluation Between Cultures: Lessons Learned from Korean and US Consumers: An Abstract S Joo Academy of Marketing Science Annual Conference-World Marketing Congress, 5-6, 2021 | | 2021 |
| CSR AUTHENTICITY MATTERS! THE DISTINCT EFFECTS OF CSR AUTHENTICITY ACROSS THREE DIFFERENT SPORTS S Joo, EG Miller, JS Fink 2020 AMA Summer Academic Conference, 861, 2020 | | 2020 |
| Consumer Responses to Spatial Distance and Social Distance in a Cause Marketing Campaign: A Structured Abstract S Joo Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | | 2017 |
