| Branding governance: A participatory approach to the brand building process N Ind, R Bjerke John Wiley & Sons, 2007 | 202 | 2007 |
| The concept of participatory market orientation: An organisation-wide approach to enhancing brand equity N Ind, R Bjerke Journal of Brand Management 15 (2), 135-145, 2007 | 130 | 2007 |
| Editorial UM Fayyad Data mining and Knowledge discovery 1 (1), 5, 1997 | 120 | 1997 |
| How well do advertising images of health and beauty travel across cultures? A self‐concept perspective R Bjerke, R Polegato Psychology & Marketing 23 (10), 865-884, 2006 | 92 | 2006 |
| The impact of aesthetics on employee satisfaction and motivation R Bjerke, N Ind, D De Paoli EuroMed Journal of Business 2 (1), 57-73, 2007 | 74 | 2007 |
| The link between cross-cultural value associations and liking: The case of Benetton and its advertising R Polegato, R Bjerke Journal of Advertising Research 46 (3), 263-273, 2006 | 41 | 2006 |
| Cross-cultural differences in ad likeability and ad element likeability: The case of Benetton R Polegato, R Bjerke Journal of Promotion Management 15 (3), 382-399, 2009 | 28 | 2009 |
| Organisasjonsdrevet merkebygging R Bjerke, N Ind Cappelen akademisk, 2007 | 26 | 2007 |
| The influence of aesthetic investments on employees: An investigation of arts’ impact on employees R Bjerke, N Ind EuroMed Journal of Business 10 (2), 214-233, 2015 | 24 | 2015 |
| Looking forward: anticipation enhances service experiences R Polegato, R Bjerke Journal of Services Marketing 33 (2), 148-159, 2019 | 21 | 2019 |
| A cross-national comparison of Scandinavian value orientations: From value segmentation to promotional appeals R Bjerke, P Gopalakrishna, D Sandler Journal of Promotion Management 12 (1), 35-56, 2006 | 17 | 2006 |
| Cross-cultural meanings of healthy and beautiful in words, beauty types, and products: Implications for international advertising R Bjerke, R Polegato Journal of Promotion Management 7 (1-2), 117-140, 2002 | 14 | 2002 |
| Sponsorship-based health care programs and their impact on employees’ motivation for physical activity R Bjerke, I Elvekrok European Sport Management Quarterly 21 (2), 194-217, 2021 | 10 | 2021 |
| How should sponsorship activation work? A sports event and athlete-based brand building framework (SEA-BB) capturing an internal and external route R Bjerke, E Kirkesaether Event Management 24 (6), 711-733, 2020 | 8 | 2020 |
| Toward a co-creation framework for developing a green sports event brand: The case of the 2018 Zürich E Prix R Bjerke, HE Naess Journal of Sport & Tourism 25 (2), 129-154, 2021 | 7 | 2021 |
| Towards a HR framework for developing a health-promoting performance culture at work: A Norwegian health care management case study R Bjerke International Journal of environmental research and public health 17 (24), 9164, 2020 | 7 | 2020 |
| Differences in value orientations of Coca Cola drinkers and house cola drinkers: a cross-national investigation R Bjerke, R Polegato Journal of Euromarketing 15 (4), 7-33, 2006 | 6 | 2006 |
| Ledelse av mennesker i det nye arbeidslivet J Bastesen, B Kåfjord Lange, HE Næss, A Thon Cappelen Damm Akademisk/NOASP (Nordic Open Access Scholarly Publishing), 2020 | 5 | 2020 |
| Extrinsic cues and the evaluation of political candidates R Bjerke, H Hansen Journal of Promotion Management 18 (4), 458-473, 2012 | 5 | 2012 |
| Ad element liking and its relationship to overall ad liking: A European cross-cultural investigation R Bjerke, T Rosendahl, P Gopalakrishna, D Sandler Journal of Promotion Management 12 (1), 97-128, 2006 | 4 | 2006 |
