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Sarang Sunder
Sarang Sunder
Jerome Bess Faculty Fellow, Associate Professor of Marketing, Kelley School of Business
Verifisert e-postadresse på iu.edu - Startside
Tittel
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Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches
V Shankar, D Grewal, S Sunder, B Fossen, K Peters, A Agarwal
International Journal of research in Marketing 39 (2), 541-565, 2022
1322022
Why do salespeople quit? An empirical examination of own and peer effects on salesperson turnover behavior
S Sunder, V Kumar, A Goreczny, T Maurer
Journal of Marketing Research 54 (3), 381-397, 2017
1292017
Measuring and Managing a Salesperson's Future Value to the Firm
V Kumar, S Sunder, RP Leone
Journal of Marketing Research 51 (5), 591-608, 2014
1202014
Analyzing the Diffusion of Global Customer Relationship Management: A Cross-Regional Modeling Framework
V Kumar, S Sunder, B Ramaseshan
Journal of International Marketing 19 (1), 23-39, 2011
1002011
Leveraging Distribution to maximize firm performance in Emerging markets
V Kumar, S Sunder, A Sharma
Journal of Retailing 91 (4), 627-643, 2015
942015
What Drives Herding Behavior in Online Ratings? The Role of Rater Experience, Product Portfolio, and Diverging Opinions
S Sunder, KH Kim, EA Yorkston
Journal of Marketing 83 (6), 93-112, 2019
882019
Measuring the lifetime value of a customer in the consumer packaged goods industry
S Sunder, V Kumar, Y Zhao
Journal of Marketing Research 53 (6), 901-921, 2016
372016
Who’s your most valuable salesperson?
V Kumar, S Sunder, RP Leone
Harvard business review 93 (4), 17, 2015
232015
Protecting consumers from themselves: Assessing consequences of usage restriction laws on online game usage and spending
W Jo, S Sunder, J Choi, M Trivedi
Marketing Science 39 (1), 117-133, 2020
222020
Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis
A Ghosh Dastidar, S Sunder, D Shah
Journal of Marketing 87 (3), 337-358, 2023
82023
Hospital Portfolio Strategy and Patient Choice
S Sunder, S Thirumalai
Journal of Marketing 88 (1), 53-76, 2024
32024
(in) Equity in Healthcare Services: Does Insurance Type Bias Clinical Decisions?
S Saha, S Thirumalai, S Sunder
Available at SSRN 4730770, 2024
2024
EVALUATING REAL-TIME MOBILE COUPONS VIA FIELD EXPERIMENTS
Y Yoon, J Choi, S Sunder, M Trivedi
Global Marketing Conference, 202-202, 2018
2018
Customer Lifetime Value and Its Relevance to the Consumer Packaged Goods Industry
V Kumar, S Sunder
Accountable Marketing, 93-106, 2016
2016
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Artikler 1–14