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Allison R. Johnson, PhD, LLM
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Cited by
Year
A coal in the heart: Self-relevance as a post-exit predictor of consumer anti-brand actions
AR Johnson, M Matear, M Thomson
Journal of consumer research 38 (1), 108-125, 2011
4252011
Enough is enough! When identification no longer prevents negative corporate associations
SA Einwiller, A Fedorikhin, AR Johnson, MA Kamins
Journal of the Academy of Marketing Science 34, 185-194, 2006
4032006
A reappraisal of the role of emotion in consumer behavior: traditional and contemporary approaches
AR Johnson, DW Stewart
Review of marketing research, 3-33, 2005
292*2005
Why brands should fear fearful consumers: How attachment style predicts retaliation
M Thomson, J Whelan, AR Johnson
Journal of Consumer Psychology 22 (2), 289-298, 2012
1662012
Marketplace and personal space: Investigating the differential effects of attachment style across relationship contexts
M Thomson, AR Johnson
Psychology & Marketing 23 (8), 711-726, 2006
1352006
Identification and attachment in consumer-brand relationships
S Sen, AR Johnson, CB Bhattacharya, J Wang
Brand meaning management 12, 151-174, 2015
672015
When a celebrity is tied to immoral behavior: Consumer reactions to Michael Jackson and Kobe Bryant
AR Johnson
Advances in consumer research 32, 100, 2005
642005
Investigating the role of attachment dimensions as predictors of satisfaction in consumer-brand relationships
M Thomson, AR Johnson
ACR North American Advances, 2002
362002
What Does Brand Authenticity Mean? Causes and Consequences of Consumer Scrutiny toward a Brand Narrative
AR Johnson, M Thomson, J Jeffrey
Brand Meaning Management 12, 1-27, 2015
322015
How consumers’ assessments of the difficulty of manufacturing a product influence quality perceptions
AR Johnson, VS Folkes
Journal of the Academy of Marketing Science 35, 317-328, 2007
282007
Creating online videos that engage viewers
DM Pirouz, AR Johnson, M Thomson, R Pirouz
MIT Sloan management review, 2015
232015
Are consumer relationships different?
AR Johnson, M Thomson
ADVANCES IN CONSUMER RESEARCH 30, 350-351, 2003
202003
When one bad apple spoils consumers’ judgment of the brand: Exposure to an employee’s non-workplace transgression and potential remedies
AR Johnson, VS Folkes, J Wang
Journal of the Academy of Marketing Science 46, 725-743, 2018
172018
Relational domain switching: Interpersonal insecurity predicts the strength and number of marketplace relationships
J Whelan, AR Johnson, TC Marshall, M Thomson
Psychology & Marketing 33 (6), 465-479, 2016
112016
Exploring the mythology of viral videos and the epic fail: Why video communications capture the market's imagination
DM Pirouz, A Johnson, R Pirouz, M Thomson
ACR North American Advances, 2012
52012
Actors versus their fictional personas: How character endorsements mitigate real scandal
M Thomson, J Jeffrey, AR Johnson
Journal of Advertising 52 (3), 456-467, 2023
22023
Does One Bad Apple Soil the Whole Bunch? A Social Identity Explanation of Consumers' Reactions to Employee Morality
AR Johnson, V Folkes
Developments in Marketing Science 30, 1, 2007
1*2007
Immoral by association: Customers' reactions to information about an employee's morality
AR Johnson
University of Southern California, 2005
12005
A Hard and a Soft Look at Building Strong Brands
A Johnson, M Thomson
Marketing Science Institute Working Paper, 2002
12002
Actors Who Play Outlaws Can Be Good for Endorsing Products: The Unexpected Power Of Negative Character Endorsers
J Jeffrey, M Thomson, AR Johnson
Journal of Advertising Research 63 (1), 30-42, 2023
2023
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Articles 1–20