| Latest research on brand relationships: introduction to the special issue M Fetscherin, F Guzman, C Veloutsou, RR Cayolla Journal of Product & Brand Management 28 (2), 133-139, 2019 | 130 | 2019 |
| Fans club brand relationship: football passion R Cayolla, SMC Loureiro International Journal of Business and Globalisation 10 12 (1), 82-97, 2014 | 49 | 2014 |
| Tribal love: the neural correlates of passionate engagement in football fans IC Duarte, S Afonso, H Jorge, R Cayolla, C Ferreira, M Castelo-Branco Social cognitive and affective neuroscience 12 (5), 718-728, 2017 | 42 | 2017 |
| Consumption, Anti-Consumption, and Consumption Communities SMC Loureiro, AR Pires, R Cayolla | 15* | 2013 |
| Business intelligence and data mining to support sales in retail F Castelo-Branco, JL Reis, JC Vieira, R Cayolla Marketing and Smart Technologies: Proceedings of ICMarkTech 2019, 406-419, 2020 | 12 | 2020 |
| Fans' perceptions of pro-environmental sustainability initiatives in sport and triple bottom line benefits RR Cayolla, M Escadas, R Biscaia, T Kellison, JA Quintela, T Santos International Journal of Sports Marketing and Sponsorship 24 (2), 395-421, 2023 | 11 | 2023 |
| Sustainable initiatives in sports organizations—analysis of a group of stakeholders in pandemic times RR Cayolla, T Santos, JA Quintela Sustainability 13 (16), 9122, 2021 | 10 | 2021 |
| The role of Prefrontal Cortex in a Battle of the Sexes Dilemma involving a Conflict between Tribal and Romantic love IC Duarte, S Brito-Costa, R Cayolla, M Castelo-Branco Scientific reports 8 (1), 12133, 2018 | 10 | 2018 |
| What is the role of memory in consumer–brand relationship? Insight from sport industry R Cayolla, SMC Loureiro Journal of Creative Communications 16 (3), 347-355, 2021 | 9 | 2021 |
| Consequences of being deeply in love: the fan-football club relationship R Cayolla, S Loureiro ANZMAC 2013 Australia New Zealand Marketing Academy Conference, Auckland …, 2013 | 8 | 2013 |
| “If You Don’t Know Me by Now”—The Importance of Sustainability Initiative Awareness for Stakeholders of Professional Sports Organizations RR Cayolla, JA Quintela, T Santos Sustainability 14 (9), 4917, 2022 | 7 | 2022 |
| Ventral caudate and anterior insula recruitment during value estimation of passionate rewarding cues IC Duarte, G Coelho, S Brito-Costa, R Cayolla, S Afonso, ... Frontiers in Neuroscience 14, 537375, 2020 | 6 | 2020 |
| Communicating the value of fan identity in the sport industry: Commentary on consumer neuroscience possible research ideas R Cayolla International Journal of Sport Communication 15 (4), 293-297, 2022 | 5 | 2022 |
| The effect of Portuguese Nation Brand on Cognitive Brand Image: Portuguese and Canadian comparison. SM Correia Loureiro, Â Veríssimo, R Cayolla International Journal of Management Cases 15 (4), 2013 | 5 | 2013 |
| Marketing and smart technologies JL Reis, MK Peter, R Cayolla, Z Bogdanovic Proceedings of ICMarkTech 1, 2021 | 4 | 2021 |
| Consumer brand relationships M Fetscherin, R Cayolla, F Guzman, C Veloutsou Emerald, 2016 | 4 | 2016 |
| Tennis R Cayolla Channel Fireball (CFB), 2015 | 3 | 2015 |
| The neural bases of sport fan reactions to teams: Evidence from a neuroimaging study R Cayolla, R Biscaia, RF Baumeister, M Fetscherin, S Brito‐Costa, ... Journal of Consumer Behaviour, 2023 | 2 | 2023 |
| Fournier (BRQ) Versus Rusbult (IM): Is Love Really Important in Consumer-Brand Relationship? R Cayolla, S Loureiro, JL Reis Marketing and Smart Technologies: Proceedings of ICMarkTech 2019, 341-349, 2020 | 2 | 2020 |
| Ténis: o poder da mente RR Cayolla, MR Sousa (No Title), 2004 | 2 | 2004 |
Sandra LoureiroFull Professor MarketingVerified email at iscte-iul.pt
