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Jonathan Schroeder
Jonathan Schroeder
William A. Kern Professor, Rochester Institute of Technology
Verified email at rit.edu - Homepage
Title
Cited by
Cited by
Year
Visual consumption
J Schroeder
Routledge, 2002
9462002
Introduction: The Cultural Codes of Branding
J Schroeder, M Salzer-Mörling
Brand Culture, 1-12, 2006
697*2006
Mirrors of masculinity: Representation and identity in advertising images
JE Schroeder, D Zwick
Consumption Markets & Culture 7 (1), 21-52, 2004
6372004
Understanding value co-creation in a co-consuming brand community
S Pongsakornrungsilp, JE Schroeder
Marketing Theory 11 (3), 303-324, 2011
5412011
The artist and the brand
JE Schroeder
European Journal of Marketing 39 (11/12), 1291-1305, 2005
5122005
Mapping consumer power: an integrative framework for marketing and consumer research
J Denegri-Knott, D Zwick, JE Schroeder
European Journal of Marketing 40 (9/10), 950-971, 2006
4792006
Brand culture
JE Schroeder, M Salzer-Mörling
Routledge, 2006
4672006
The cultural codes of branding
JE Schroeder
Marketing Theory 9 (1), 123-126, 2009
4032009
Marketing images of gender: a visual analysis
JE Schroeder, JL Borgerson
Consumption, Markets and Culture 2 (2), 161-201, 1998
3101998
Ethical issues of global marketing: avoiding bad faith in visual representation
JL Borgerson, JE Schroeder
European Journal of Marketing 36 (5/6), 570-594, 2002
3082002
23 Critical visual analysis
JE Schroeder
Handbook of qualitative research methods in marketing, 303-321, 2006
2322006
A visual approach to consumer research
JE Schroeder
Representing consumers: voices, views, and visions, 193, 1998
223*1998
Psychological correlates of the materialism construct.
JE Schroeder, SS Dugal
Journal of Social Behavior & Personality, 1995
2221995
# selfie: digital self-portraits as commodity form and consumption practice
M Iqani, JE Schroeder
Consumption Markets & Culture 19 (5), 405-415, 2016
1732016
An ethics of representation for international marketing communication
JE Schroeder, JL Borgerson
International Marketing Review 22 (5), 578-600, 2005
1732005
Polysemy in Advertising
S Puntoni, JE Schroeder, M Ritson
ERIM report series research in management Erasmus Research Institute of …, 2006
166*2006
Meaning matters: Polysemy in advertising
S Puntoni, J Schroeder, M Ritson
Journal of Advertising, 2010
1592010
Borderlines: Skin, tattoos and consumer culture theory
M Patterson, J Schroeder
Marketing Theory 10 (3), 253-267, 2010
1482010
Marketing high tech products: lessons in customer focus from the marketplace
DE Rosen, JE Schroeder, EF Purinton
Academy of Marketing Science Review 6, 1-17, 1998
1471998
The Routledge companion to visual organization
E Bell, S Warren, JE Schroeder
Routledge, 2014
1412014
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