| Augmented Reality Trends to the Field of Business and Economics: A Review of 20 years of Research MT Roxo, B P.Q. Asia Journal of Business Research 8 (2), 94-117, 2018 | 23 | 2018 |
| Augmented reality: what motivates late millennials towards fashion mobile apps? MT Roxo, PQ Brito Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020 | 5 | 2020 |
| “I see myself, therefore I purchase”: factors influencing consumer attitudes towards m-commerce AR apps M Teles Roxo, P Quelhas Brito Augmented Reality and Virtual Reality: Changing Realities in a Dynamic World …, 2020 | 5 | 2020 |
| The influence of internal and external variables in the export performance M Roxo, SC Silva, A Lisboa Proceedings of the 10th Iberian International Business Conference, 2014 | 3 | 2014 |
| Organisation, classification and analysis of online reviews directed to retail in the municipality of Porto P Braga, PQ Brito, MT Roxo Marketing and Smart Technologies: Proceedings of ICMarkTech 2021, Volume 1 …, 2022 | 1 | 2022 |
| The Evolution of Azuma’s Augmented Reality– An Overview of 20 Years of Research MT Roxo, PQ Brito Recent Advances in Information Systems and Technologies. WorldCIST 2017 …, 2017 | 1 | 2017 |
| The Impact of Surprise Elements on Customer Satisfaction M Martins, MT Roxo, PQ Brito Marketing and Smart Technologies: Proceedings of ICMarkTech 2022, Volume 2 …, 2023 | | 2023 |
| Sustainable Tourism e-Communication Impact on Tourism Behavior C Azevedo, MT Roxo, A Brandão International Conference on Marketing and Technologies, 559-581, 2022 | | 2022 |
| Bridging Physical and Digital Worlds: the Use of ar in Mobile Commerce Apps Social and Technological Facilitating Factors and Their Influence on Consumers MT Roxo PQDT-Global, 2020 | | 2020 |
| Should I Stay or Should I Go? A Managerial Tollbox for 21st Century SMEs MT Roxo, SC e Silva Proceedings of the XIII Iberian International Business Conference, 2017 | | 2017 |
| Export Performance M Roxo | | 2014 |
Pedro Quelhas BritoPorfessor da Faculdade de Economia da Universidade do Porto, LIADD/INESCVerified email at fep.up.pt
