| Managing consumer-based brand equity through brand experience in Islamic banking M Altaf, N Iqbal, SS Mohd. Mokhtar, MH Sial Journal of Islamic Marketing 8 (2), 218-242, 2017 | 115 | 2017 |
| Malaysian SME’s Performance and the Use of E-Commerce: A Multi-Group Analysis of Click-And-Mortar and Pure-Play E-Retailers A Shahzad, HK Chin, M Altaf, F Anwar Pakistan Journal of Commerce and Social Sciences 14 (1), 1-33, 2020 | 69 | 2020 |
| Studying brand loyalty in the cosmetics industry. U Yousaf, R Zulfiqar, M Aslam, M Altaf LogForum 8 (4), 2012 | 67 | 2012 |
| Successful Entrepreneurial Process as contributor towards Business Performance in Banking: Moderating role of Passion for Inventing M Altaf, WA Hameed, S Nadeem, A Shahzad South Asian Journal of Management Sciences 13 (1), 25-51, 2019 | 65 | 2019 |
| Effects of Subjective norms and Environmental Mechanism on Green Purchase Behavior: An extended model of Theory of Planned Behavior Y Xu, J Du, K Muhammad Aamir Shafique, J Shuai, S Imran, M Altaf Frontier in Environmental Science, 779629, 2022 | 46 | 2022 |
| Brand equity and the role of emergency medical care service quality of private cardiac institutes: An empirical investigation M Altaf, N Tabassum, SSM Mokhtar International Journal of Pharmaceutical and Healthcare Marketing 12 (1), 44-60, 2018 | 43 | 2018 |
| “That’s my job” Exploring the effect of brand empowerment towards employee brand equity: The mediating role of employee critical psychological states M Altaf, A Shahzad Revista Brasileira de Gestão de Negócios 20, 599-618, 2018 | 35 | 2018 |
| Hesitancy towards Online Shopping, A Study of Pakistani Consumers. U Yousaf, M Altaf, N Sarwar, SA Hassan SHAH Management & Marketing Journal 10 (2), 2012 | 31 | 2012 |
| Entrepreneur as an authentic leader: A study of small and medium sized enterprises in Pakistan T Abid, M Altaf, U Yousaf, MMM Bagram Management Science 2, 2012 | 29 | 2012 |
| Precautionary Behavior towards dengue virus through Public Service Announcement: Mediation of Individual’s Attention, Information Surveillance, and Elaboration SH Raza, M Iftikhar, BB Mohamad, M Altaf Sage Open 10 (2), 1-15, 2020 | 28* | 2020 |
| Testing of random walks in Karachi stock exchange M Omar, H Hussain, GA Bhatti, M Altaf Finance Management 54, 12293-12299, 2013 | 26 | 2013 |
| Employee Critical Psychological States as Determinants of Employee Brand Equity in Banking: A Multi-Group Analysis M Altaf, SS Mohd, NHA Ghani Banks and Bank Systems 12 (3), 61-73, 2017 | 25 | 2017 |
| DETERMINANTS OF CUSTOMER SWITCHING BEHAVIOR IN BANKING SECTOR. A Mohsin, R Ahmad, ALI Ahmed Studies in Business & Economics 7 (2), 2012 | 22 | 2012 |
| Entrepreneurial attributes among postgraduate students of a Pakistani university K Mubarka, U Yousaf, M Altaf Journal of Women's Entrepreneurship and Education, 86-101, 2012 | 21 | 2012 |
| Long-run relationship of macroeconomic variables and stock returns: evidence from Karachi stock exchange (KSE) 100 index M Khalid, M Altaf, MMM Bagram, H Hussain The Journal of Commerce 4 (3), 45, 2012 | 19 | 2012 |
| Religiosity, as determinant of turnover intention: An exploratory study R Zafar, M Altaf, MMM Bagram, H Hussain, AH Tabassum Riaz, M Nadim, ... The Journal of Commerce 4 (4), 1-8, 2012 | 18 | 2012 |
| Empirical analysis of organizational justice towards employee's customer oriented behavior: A case study of Medical Institutions in Pakistan M Altaf, H Afzal, K Hamid, M Jamil African Journal of Business Management 5 (4), 1286, 2011 | 17 | 2011 |
| STUDYING CUSTOMER LOYALTY AT DAEWOO EXPRESS BUS SERVICE, PAKISTAN. U Yousaf, J Yousaf, M Altaf, MM Mehmood Bagram LogForum 9 (3), 2013 | 16 | 2013 |
| Open Innovation Challenges: Empirical Evidence from Malaysian Small and Medium-Sized Enterprises (SME's) WA Hameed, M Altaf, A Ahmed Journal of Management and Research 6 (1), 28-52, 2019 | 14 | 2019 |
| Employee brand equity and brand empowerment in Islamic banking: Mediating role of brand psychological ownership SSM Mokhtar, M Altaf, NH Abd Ghani Academy of Accounting and financial studies Journal 22, 1-5, 2018 | 14 | 2018 |
Sany Sanuri Mohd MokhtarUniversiti Utara MalaysiaVerifisert e-postadresse på uum.edu.my
