Alan J. Malter
Sitert av
Sitert av
Cross-sectional versus longitudinal survey research: Concepts, findings, and guidelines
A Rindfleisch, AJ Malter, S Ganesan, C Moorman
Journal of marketing research 45 (3), 261-279, 2008
Does distance still matter? Geographic proximity and new product development
S Ganesan, AJ Malter, A Rindfleisch
Journal of Marketing, 44-60, 2005
The decline and dispersion of marketing competence
FE Webster, AJ Malter, S Ganesan
MIT Sloan Management Review 46 (4), 35-43, 2005
Protected agriculture: a global review
MH Jensen, AJ Malter
World Bank Publications, 1995
Embodied Cognition and New Product Design: Changing Product Form to Influence Brand Categorization*
R Kreuzbauer, AJ Malter
Journal of Product Innovation Management 22 (2), 165-176, 2005
Managing knowledge for innovation: The role of cooperation, competition, and alliance nationality
H Zhang, C Shu, X Jiang, AJ Malter
Journal of international marketing 18 (4), 74-94, 2010
Marketing as service-exchange: Taking a leadership role in global marketing management
RF Lusch, SL Vargo, AJ Malter
Organizational Dynamics 35 (3), 264-278, 2006
Keeping the body in mind: the influence of body esteem and body boundary aberration on consumer beliefs and purchase intentions
JA Rosa, EC Garbarino, AJ Malter
Journal of Consumer Psychology 16 (1), 79-91, 2006
Can marketing regain its seat at the table?
FE Webster, AJ Malter, S Ganesan
Marketing Science Institute, 2003
E-(embodied) knowledge and e-commerce: How physiological factors affect online sales of experiential products
JA Rosa, AJ Malter
Journal of Consumer Psychology 13 (1), 63-73, 2003
Embodiment in judgment and choice
M Reimann, W Feye, AJ Malter, JM Ackerman, R Castano, N Garg, ...
Journal of Neuroscience, Psychology, and Economics 5 (2), 104, 2012
What does it take to survive in a digital world? Resource‐based theory and strategic change in the TV industry
R Schauerte, S Feiereisen, AJ Malter
Journal of Cultural Economics 45 (2), 263-293, 2021
An introduction to embodied cognition: Implications for consumer research
AJ Malter
Advances in consumer research 23, 272-276, 1996
Product Design Perception and Brand Categorization.
R Kreuzbauer, AJ Malter
Advances in Consumer Research 34, 2007
The effect of individual learning on competitive decision-making and firm performance
AJ Malter, PR Dickson
International Journal of Research in Marketing 18 (1-2), 99-117, 2001
Transitioning to a digital world
AJ Malter, A Rindfleisch
Review of Marketing Research 16, 1-11, 2019
Financial Incentives and Salesperson Time Orientation in New Product Launch: A Longitudinal Study
F Beuk, AJ Malter, J Spanjol, J Cocco
Journal of Product Innovation Management doi: 10.1111/jpim.12157, 2014
Marketing in a digital world
A Rindfleisch, AJ Malter
Emerald Group Publishing, 2019
Profits from petals: the development of cut flower exports in Southern Africa.
AJ Malter, A Reijtenbagh, S Jaffee
Dynamic strategic goal setting: theory and initial evidence
MB Houston, S Ratneshwar, L Ricci, AJ Malter
Review of Marketing Research 7, 19-62, 2010
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Artikler 1–20