| Does chatter really matter? Dynamics of user-generated content and stock performance S Tirunillai, GJ Tellis Marketing Science 31 (2), 198-215, 2012 | 926 | 2012 |
| Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation S Tirunillai, GJ Tellis Journal of Marketing Research 51 (4), 463-479, 2014 | 920 | 2014 |
| What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence GJ Tellis, DJ MacInnis, S Tirunillai, Y Zhang Journal of Marketing, 0022242919841034, 2019 | 518 | 2019 |
| How technology is changing retail V Shankar, K Kalyanam, P Setia, A Golmohammadi, S Tirunillai, ... Journal of Retailing 97 (1), 13-27, 2021 | 435 | 2021 |
| Does offline TV advertising affect online chatter? Quasi-experimental analysis using synthetic control S Tirunillai, GJ Tellis Marketing Science 36 (6), 862-878, 2017 | 108 | 2017 |
| Does a Customer on the Board of Directors Affect Business-to-Business Firm Performance? R Bommaraju, M Ahearne, R Krause, S Tirunillai Journal of Marketing 83 (1), 8-23, 2019 | 63 | 2019 |
| The Impact of Mergers and Acquisitions on the Sales Force R Bommaraju, M Ahearne, ZR Hall, S Tirunillai, SK Lam Journal of Marketing Research 55 (2), 254-264, 2018 | 43 | 2018 |
| Onboarding Salespeople: Socialization Approaches P Wiseman, M Ahearne, Z Hall, S Tirunillai Journal of Marketing 86 (6), 13-31, 2022 | 35 | 2022 |
| Extracting Dimensions of Consumer Satisfaction with Quality from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation S Tirunillai, GJ Tellis | 9 | 2014 |
| Extracting dimensions of quality from online user-generated content GJ Tellis, S Tirunillai US Patent 8,744,896, 2014 | 7 | 2014 |
| Managing Positive and Negative Trends in Sales Call Outcomes: The Role of Momentum IY Nahm, MJ Ahearne, N Lee, S Tirunillai Journal of Marketing Research 59 (6), 1120-1140, 2022 | 6 | 2022 |
| User-Generated Content and Stock Performance: Does Online Chatter Matter? GJ Tellis, S Tirunillai NIM Marketing Intelligence Review 5 (2), 13-17, 2013 | 4 | 2013 |
| The research impact of Dr. Jagdish Sheth GJ Tellis, S Tirunillai Journal of Global Scholars of Marketing Science 31 (3), 433-436, 2021 | 2 | 2021 |
| What Drives Virality (Sharing, Spread) of YouTube Video Ads: Emotion vs Brand Prominence and Information GJ Tellis, DJ MacInnis, S Tirunillai Marketing Science Working Paper Series, 2020 | 2 | 2020 |
| Does Online Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance S Tirunillai, G Tellis Working paper, 2013 | 2 | 2013 |
| The Impact of Reputation Systems on Peer Feedback in Social Media J Huh, D Godes, S Tirunillai Available at SSRN, 2021 | 1 | 2021 |
| How Should Firms Onboard New Salespeople? The Relative Efficacy of Centralized Versus On-the-Job Training M Ahearne, P Wiseman, Z Hall, S Tirunillai Working paper, 2019 | 1 | 2019 |
| Customer Engagement in Social Media Platforms: Findings from a Longitudinal Field Experiment AS Ivanic, S Tirunillai, S Ramanathan, U Dholakia | 1* | |
| EXPRESS: Onboarding Salespeople: Socialization Approaches P Wiseman, M Ahearne, Z Hall, S Tirunillai Journal of Marketing, 00222429221076437, 2022 | | 2022 |
| Does Offline TV Advertising Affect Online Chatter? Analysis of Quasi-Experimental Data Using Synthetic Control G Tellis, S Tirunillai | | |
Gerard TellisMarshall School of Business, University of Southern CaliforniaVerifisert e-postadresse på usc.edu
