| The Influence of Employer branding and Employees' personal branding on Corporate Branding and Corporate Reputation. A Potgieter, M Doubell African Journal of Business & Economic Research 15 (2), 2020 | 51 | 2020 |
| Employer branding as a strategic corporate reputation management tool A Potgieter, M Doubell African Journal of Business and Economic Research 13 (1), 135-155, 2018 | 32 | 2018 |
| Authentic personal branding is not your social media page A Potgieter, M Doubell International Journal of Contemporary Management 9 (4), 2018-2018, 2018 | 19 | 2018 |
| Personal branding empirical testing of the criteria for an authentic personal brand A Potgieter, M Doubell, HB Klopper researchgate. net, 2017 | 15 | 2017 |
| Socio-cultural, geographical, and financial factors that influence a tourist’s overall experience of township tours in the Western Cape, South Africa A Potgieter, GK Berman, JM Verity African Journal of Hospitality, Tourism and Leisure 8 (1), 1-15, 2019 | 8 | 2019 |
| The relationship between socio-cultural impacts of a township tour and the overall life satisfaction of residents in townships in the Western Cape, South Africa A Potgieter, G Campus, GK Berman, JM Verity African Journal of Hospitality, Tourism and Leisure 8 (4), 2019 | 3 | 2019 |
| The Impact of a New Generation of Employees on Corporate Reputation in South Africa as an Emerging Market. A Potgieter, M Doubell The 2018 Annual Conference of the Emerging Markets Conference Board, 68, 2018 | 3 | 2018 |
| How social influences and work environment affect the overall experience of tefl teachers in China G Berman, A Potgieter International Journal of Contemporary Management 57 (1), 1-13, 2021 | 2 | 2021 |
| Motivational factors that influence individual performance A Potgieter, E Mazibuko, M Tait Copyright© 2013 Nelson Mandela Metropolitan University Business School All …, 2013 | 2 | 2013 |
| Key Drivers for Same-day Return Airline Choice of Business Travellers: A South African Community Airport Perspective A Potgieter Afr. J. Hospit. Tour. Leis. 9 (3), 73-85, 2020 | 1 | 2020 |
| Rural Tourism: A South African Township Perspective A Potgieter Global Opportunities and Challenges for Rural and Mountain Tourism, 168-189, 2020 | 1 | 2020 |
| Business Research Principles F Amoah, R Ferreira, A Potgieter Pearson Education Limited, 2020 | 1 | 2020 |
| Employer branding A Potgieter Elgar Encyclopedia of Corporate Communication, 167-174, 2024 | | 2024 |
| The Influence of Visual Identity Elements on the Creation of a Footwear Brand in Ghana. E Kwarteng-Amaniampong, M Tait, A Potgieter African Journal of Business & Economic Research 19 (1), 2024 | | 2024 |
| Influence of online sensory branding experiences on brand loyalty in South Africa G Berman, A Potgieter, M Tait The Retail and Marketing Review 19 (1), 56-74, 2023 | | 2023 |
| The influence of sensory branding strategies in-store on consumer preference: The South African skincare industry G Berman, A Potgieter, M Tait Journal of Brand Strategy 12 (2), 194-220, 2023 | | 2023 |
| THE INFLUENCE OF LIFESTYLE ON THE OVERALL EXPERIENCE OF TEFL TEACHERS IN CHINA G Berman, A Potgieter International Journal of Social Science Research 4 (1), 457-465, 2022 | | 2022 |
| Just how much do the perceptions of crime and safety influence tourists’ travelling to emerging countries? A Potgieter | | 2019 |
| The influence of selected branding variables on corporate reputation A Potgieter Nelson Mandela Metropolitan University; Faculty of Business and Economic …, 2017 | | 2017 |
| I, Adéle Potgieter, student number: 210250933, hereby declare that the dissertation for Magister Commercii: Business Management to be awarded is my own work and that it has not … A Potgieter | | 2013 |
