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David J. Ortinau
Title
Cited by
Cited by
Year
Marketing research: Within a changing information environment
JF Hair, RP Bush, DJ Ortinau
McGraw-Hill, 2003
22532003
Essentials of marketing research
JF Hair, MW Celsi, DJ Ortinau, RP Bush
McGraw-Hill, 2017
18532017
Marketing research: A practical approach for the new millennium
JF Hair, RP Bush, DJ Ortinau
(No Title), 2000
7042000
Investigación de mercados
JF Hair
Biblioteca Hernán Malo González, 2010
6772010
Marketing research
JF Hair, RP Bush, DJ Ortinau
McGraw-Hill Higher Education, 2008
392*2008
Fundamentos de pesquisa de marketing-3
JF Hair Jr, MW Celsi, DJ Ortinau, RP Bush
AMGH Editora, 2014
3172014
Marketing research
E Shiu, H Joseph, B Robert, O David
McGraw Hill, 2009
2732009
Investigación de mercados: en un ambiente de información digital
JF Hair, RP Bush, DJ Ortinau
McGraw-Hill, 2010
2602010
Developing A Behavior Based Scale to Assess Retail Salesper
RP Bush, DJ Ortinau, AJ Bush, JF Hair Jr
Journal of Retailing 66 (1), 119, 1990
1701990
Exploring consumers' postadoption attitudes and use behaviors in monitoring the diffusion of a technology-based discontinuous innovation
RL Anderson, DJ Ortinau
Journal of Business Research 17 (3), 283-298, 1988
1061988
The use of importance-performance analysis for improving the quality of marketing education: interpreting faculty-course evaluations
DJ Ortinau, AJ Bush, RP Bush, JL Twible
Journal of Marketing Education 11 (2), 78-86, 1989
941989
I’ll have the usual: how restaurant brand image, loyalty, and satisfaction keep customers coming back
JA Espinosa, DJ Ortinau, N Krey, L Monahan
Journal of Product & Brand Management 27 (6), 599-614, 2018
882018
Writing and publishing important scientific articles: A reviewer's perspective
DJ Ortinau
Journal of Business Research 64 (2), 150-156, 2011
862011
Marketing research
BA Lukas, F Joseph, RP Bush, DJ Ortinau
McGraw-Hill, 2004
812004
When multiple identities compete: The role of centrality in self‐brand connections
TR Harmon‐Kizer, A Kumar, D Ortinau, J Stock
Journal of Consumer Behaviour 12 (6), 483-495, 2013
562013
Marketing research: a practical approach for the new millenium
JF Hair, RP Bush, DJ Ortinau
Language 22 (682p), 25cm, 2000
562000
Debunking legendary beliefs about student samples in marketing research
JA Espinosa, DJ Ortinau
Journal of Business Research 69 (8), 3149-3158, 2016
492016
Marketing Research within a changing environment. Revised international edition
J Hair, R Bush, D Ortinau
McGraw-Hill, New York, USA 589 (2006), 566, 2006
432006
Investigación de mercados: en un ambiente de información digital .
F Joseph Jr, RP Bush, DJ Ortinau
McGraw-Hill Interamericana, 2014
392014
Science is about corroborating empirical evidence, even in academic business research journals
BJ Babin, DJ Ortinau, JL Herrmann, C Lopez
Journal of Business Research 126, 504-511, 2021
352021
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Articles 1–20