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Narine Yegoryan
Narine Yegoryan
Postdoc at Institute of Marketing, Humboldt University Berlin
Verifisert e-postadresse på hu-berlin.de - Startside
Tittel
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Behavioral biases in marketing
K Dowling, D Guhl, D Klapper, M Spann, L Stich, N Yegoryan
Journal of the Academy of Marketing Science 48, 449–477, 2020
762020
Inferring attribute non-attendance using eye tracking in choice-based conjoint analysis
N Yegoryan, D Guhl, D Klapper
Journal of Business Research 111, 290-304, 2020
422020
Behavioral Biases in Marketing
D Guhl, D Klapper, K Massner, M Spann, L Stich, N Yegoryan
Discussion Paper, 2017
42017
Behavioral Biases in Marketing: Conducting Choice Experiments with Inattentive Consumers and Modeling their Decisions
N Yegoryan
Humboldt-Universität zu Berlin, 2020
12020
When Zeros Count: Confounding in Preference Heterogeneity and Attribute Non-attendance
N Yegoryan, D Guhl, F Paetz
Discussion Paper, 2023
2023
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Artikler 1–5