| Small Business in the Face of Crisis: Identifying Barriers to Recovery from a Natural Disaster1 RC Runyan Journal of Contingencies and crisis management 14 (1), 12-26, 2006 | 645 | 2006 |
| Entrepreneurial orientation versus small business orientation: what are their relationships to firm performance? R Runyan, C Droge, J Swinney Journal of small business management 46 (4), 567-588, 2008 | 623 | 2008 |
| Hospitality marketing research: Recent trends and future directions ND Line, RC Runyan International Journal of Hospitality Management 31 (2), 477-488, 2012 | 338 | 2012 |
| Entrepreneurial orientation and social capital as small firm strategies: A study of gender differences from a resource-based view RC Runyan, P Huddleston, J Swinney The International Entrepreneurship and Management Journal 2, 455-477, 2006 | 314 | 2006 |
| Entrepreneurial orientation in cross–cultural research: Assessing measurement invariance in the construct RC Runyan, B Ge, B Dong, JL Swinney Entrepreneurship Theory and Practice 36 (4), 819-836, 2012 | 182 | 2012 |
| A categorization of small retailer research streams: what does it portend for future research? RC Runyan, C Droge Journal of Retailing 84 (1), 77-94, 2008 | 163 | 2008 |
| A resource‐based view of the small firm: Using a qualitative approach to uncover small firm resources RC Runyan, P Huddleston, JL Swinney Qualitative Market Research: An International Journal 10 (4), 390-402, 2007 | 138 | 2007 |
| Sports celebrity endorsements in retail products advertising KE Lear, RC Runyan, WH Whitaker International Journal of Retail & Distribution Management 37 (4), 308-321, 2009 | 129 | 2009 |
| Differences in reported firm performance by gender: does industry matter? JL Swinney, RC Runyan, P Huddleston Journal of Developmental Entrepreneurship 11 (02), 99-115, 2006 | 105 | 2006 |
| Accurately assessing expectations most important to restaurant patrons: The creation of the DinEX Scale JM Antun, RE Frash Jr, W Costen, RC Runyan Journal of Foodservice Business Research 13 (4), 360-379, 2010 | 104 | 2010 |
| Destination marketing and the service-dominant logic: A resource-based operationalization of strategic marketing assets ND Line, RC Runyan Tourism Management 43, 91-102, 2014 | 102 | 2014 |
| Getting customers downtown: the role of branding in achieving success for central business districts RC Runyan, P Huddleston Journal of product & brand management 15 (1), 48-61, 2006 | 93 | 2006 |
| Young consumers' innovativeness and hedonic/utilitarian cool attitudes M Noh, R Runyan, J Mosier International Journal of Retail & Distribution Management 42 (4), 267-280, 2014 | 83 | 2014 |
| What is cool? Operationalizing the construct in an apparel context RC Runyan, M Noh, J Mosier Journal of Fashion Marketing and Management: An International Journal 17 (3 …, 2013 | 72 | 2013 |
| Brand experience and brand implications in a multi-channel setting RP Jones, RC Runyan The International Review of Retail, Distribution and Consumer Research 23 (3 …, 2013 | 72 | 2013 |
| The use of sport celebrities in advertising: A replication and extension BJ Ruihley, RC Runyan, KE Lear Sport Marketing Quarterly 19 (3), 132, 2010 | 72 | 2010 |
| Retailing in a connected world D Grewal, A Roggeveen, RC Runyan Journal of Marketing Management 29 (3-4), 263-270, 2013 | 71 | 2013 |
| Strategic posture and performance: Revealing differences between family and nonfamily firms K Madison, RC Runyan, JL Swinney Journal of Family Business Strategy 5 (3), 239-251, 2014 | 67 | 2014 |
| Where did all the benches go? The effects of mall kiosks on perceived retail crowding JH Kim, R Runyan International Journal of Retail & Distribution Management 39 (2), 130-143, 2011 | 59 | 2011 |
| Personality traits and financial satisfaction: Investigation of a hierarchical approach K Davis, RC Runyan Journal of Financial Counseling and Planning 27 (1), 47-60, 2016 | 54 | 2016 |
