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Anita Basalingappa
Anita Basalingappa
Professor, MICA
Verified email at micamail.in - Homepage
Title
Cited by
Cited by
Year
Understanding likes on Facebook: An exploratory study
A Basalingappa, MS Subhas, R Tapariya
Online Journal of Communication and Media Technologies 6 (3), 234, 2016
192016
Value network in heritage walks: case studies of ahmedabad city walks
AA Saiyed, A Basalingappa, PK Sinha
Journal of Heritage Management 1 (2), 191-204, 2016
132016
Marketing, Communication and Democracy: Towards a Dialogue between the Disciplines of Marketing and Communication
A Basalingappa, K Kumar, J.
The Marketing Review 18 (2), 2018
52018
Understanding relationships between customers and rural retail outlets
A Basalingappa, S Managuli
Journal of Economics and Public Policy 3 (1), 2018
2018
For God’s Sake: An Adman on the Business of Religion [Review of the book For God’s Sake: An Adman on the Business of Religion by Ambi Parmeswaran
A Basalingappa
Vikalpa 34 (4), 121-123, 2014
2014
Tata Nano: A case study in marketing a good product badly
A Basalingappa
WARC Exclusive, 2012
2012
Market oriented value enhancement: For commodities and services
S Purushottaman, S., Subhas, M, S., Brockington, J., Basalingappa, A., Basu
Books for Change, 2011
2011
A STUDY OF THE STRUCTURE, CONTENT AND NATURE OF INDIVIDUAL DECISION MAKING IN ORGANIZATIONS
A Basalingappa
2010
Corporate Brand Image: Antecedents, Mediating Role and Impact on Stakeholder Expectations
P Oburai, YLR Moorthi, A Basalingappa, CK Wai, MJ Baker, SK Krishnan
2005
Role of Customer Relationship
A BASALINGAPPA, MS SUBHAS
Building Brands in the Indian Market, 305, 2004
2004
BLOG VALUATION
S Vadukut, A Basalingappa, V Nair
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Articles 1–11