Kelly D. Martin
Kelly D. Martin
Tinberg "Business for a Better World" University Professor
Verifisert e-postadresse på colostate.edu - Startside
Sitert av
Sitert av
Continuities and extensions of ethical climate theory: A meta-analytic review
KD Martin, JB Cullen
Journal of business ethics 69, 175-194, 2006
Data privacy: Effects on customer and firm performance
KD Martin, A Borah, RW Palmatier
Journal of marketing 81 (1), 36-58, 2017
The role of data privacy in marketing
KD Martin, PE Murphy
Journal of the Academy of Marketing Science 45, 135-155, 2017
Deciding to bribe: A cross-level analysis of firm and home country influences on bribery activity
KD Martin, JB Cullen, JL Johnson, KP Parboteeah
Academy of Management Journal 50 (6), 1401-1422, 2007
Life satisfaction, self-determination, and consumption adequacy at the bottom of the pyramid
KD Martin, R Paul Hill
Journal of consumer research 38 (6), 1155-1168, 2012
Commercializing social interaction: The ethics of stealth marketing
KD Martin, NC Smith
Journal of Public Policy & Marketing 27 (1), 45-56, 2008
National culture and firm-level tax evasion
CW Bame-Aldred, JB Cullen, KD Martin, KP Parboteeah
Journal of Business Research 66 (3), 390-396, 2013
Digital technologies: Tensions in privacy and data
S Quach, P Thaichon, KD Martin, S Weaven, RW Palmatier
Journal of the Academy of Marketing Science 50 (6), 1299-1323, 2022
Broadening the paradigm of marketing as exchange: a public policy and marketing perspective
RP Hill, KD Martin
Journal of Public Policy & Marketing 33 (1), 17-33, 2014
Saving and well-being at the base of the pyramid: Implications for transformative financial services delivery
KD Martin, RP Hill
Journal of Service Research 18 (3), 405-421, 2015
Organizational change, normative control deinstitutionalization, and corruption
KD Martin, JL Johnson, JB Cullen
Business Ethics Quarterly 19 (1), 105-130, 2009
The role of a firm's strategic orientation dimensions in determining market orientation
JL Johnson, KD Martin, A Saini
Industrial marketing management 41 (4), 715-724, 2012
Institutional pressures and marketing ethics initiatives: the focal role of organizational identity
KD Martin, JL Johnson, JJ French
Journal of the Academy of Marketing Science 39, 574-591, 2011
Consumer privacy during (and after) the COVID-19 pandemic
AR Brough, KD Martin
Journal of Public Policy & Marketing 40 (1), 108-110, 2021
Strategic intent and performance: The role of resource allocation decisions
BJ Mariadoss, JL Johnson, KD Martin
Journal of Business Research 67 (11), 2393-2402, 2014
Data privacy in retail
KD Martin, JJ Kim, RW Palmatier, L Steinhoff, DW Stewart, BA Walker, ...
Journal of Retailing 96 (4), 474-489, 2020
A tale of two marketplaces: Consumption restriction, social comparison, and life satisfaction
RP Hill, KD Martin, LN Chaplin
Marketing Letters 23, 731-744, 2012
Strategic risk-taking propensity: The role of ethical climate and marketing output control
A Saini, KD Martin
Journal of Business Ethics 90, 593-606, 2009
The COVID-19 pandemic at the intersection of marketing and public policy
ML Scott, KD Martin, JL Wiener, PS Ellen, S Burton
Journal of Public Policy & Marketing 39 (3), 257-265, 2020
The intelligent marketer's guide to data privacy: The impact of big data on customer trust
RW Palmatier, KD Martin
Springer International Publishing, 2019
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Artikler 1–20