| The cross-national market in human beings JR Pennington, AD Ball, RD Hampton, JN Soulakova Journal of Macromarketing 29 (2), 119-134, 2009 | 71 | 2009 |
| Positive marketing: A new theoretical prototype of sharing in an online community MT Krush, JR Pennington, AR Fowler III, JD Mittelstaedt Journal of Business Research 68 (12), 2503-2512, 2015 | 55 | 2015 |
| The global refugee crisis: pathway for a more humanitarian solution C Shultz, A Barrios, AV Krasnikov, I Becker, AM Bennett, R Emile, ... Journal of Macromarketing 40 (1), 128-143, 2020 | 48 | 2020 |
| Should the third reminder be sent? The role of survey response timing on web survey results K Rao, J Pennington International Journal of Market Research 55 (5), 651-674, 2013 | 45 | 2013 |
| Customer branding of commodity products: The customer-developed brand JR Pennington, AD Ball Journal of Brand Management 16, 455-467, 2009 | 30 | 2009 |
| An ethical marketing approach to wicked problems: Macromarketing for the common good TG Pittz, SD Steiner, JR Pennington Journal of business ethics 164, 301-310, 2020 | 24 | 2020 |
| Social change model of leadership development: A 4-year program DP Dixon, AM Wales, JR Pennington, S Calega Management Teaching Review 4 (2), 138-147, 2019 | 13 | 2019 |
| The alchemy of Olympics advertising & sponsorship: Turning the games into gold R Yelkur, C Tomkovick, J Pennington Journal of Management Policy and Practice 13 (2), 34-45, 2012 | 10 | 2012 |
| Emotional and cognitive drivers of customer satisfaction in adventure travel LE McNeely, JL Burton, JR Pennington Tourism Review International 23 (3-4), 133-147, 2020 | 8 | 2020 |
| The dark side of chocolate JR Pennington, AD Ball Journal of Macromarketing 31 (4), 412-413, 2011 | 4 | 2011 |
| Book review: Sex trafficking: Inside the business of modern slavery AD Ball, JR Pennington Journal of Macromarketing 31 (4), 410-411, 2011 | 1 | 2011 |
| Ethical leadership is not black and white: a case study on stakeholders and African rhino conservation D Dixon, R Papp, C Cox, LM Walters, JR Pennington International Journal of Teaching and Case Studies 12 (2), 176-188, 2021 | | 2021 |
| Agricultural Experiences and Social Media. JL Burton, JR Pennington ASA, CSSA and SSSA International Annual (2017), 2017 | | 2017 |
| Customer branding JR Pennington | | 2009 |
| Proposal for Paper Presentation Track: Customer Orientation and Marketing International Food & Agribusiness Management Association 19th Annual World Symposium, Budapest, June 2008 JR Pennington, AD Ball | | |
