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vijaykumar Krishnan
vijaykumar Krishnan
Professor of Marketing, Northern Illinois University
Verifisert e-postadresse på niu.edu
Tittel
Sitert av
Sitert av
År
Social media’s influence on business-to-business sales performance
M Rodriguez, RM Peterson, V Krishnan
Journal of Personal Selling & Sales Management 32 (3), 365-378, 2012
5492012
Value creation and firm sales performance: The mediating roles of strategic account management and relationship perception
UY Sullivan, RM Peterson, V Krishnan
Industrial Marketing Management 41 (1), 166-173, 2012
1522012
The spillover effects of prototype brand transgressions on country image and related brands
P Magnusson, V Krishnan, SA Westjohn, S Zdravkovic
Journal of International Marketing 22 (1), 21-38, 2014
1492014
Sonic logos: can sound influence willingness to pay?
V Krishnan, JJ Kellaris, TW Aurand
Journal of Product & Brand Management 21 (4), 275-284, 2012
692012
Impact of CRM technology on sales process behaviors: empirical results from US, Europe, and Asia
M Rodriguez, M Peterson, Robert, vijaykumar Krishnan
Journal of Business-to-Business marketing 25 (1), 1-10, 2018
492018
Social media and the sales force: the importance of intra-organizational cooperation and training on performance
M Groza, R Peterson, UY Sullivan, V Krishnan
The Marketing Management Journal 22 (2), 118-130, 2012
422012
The VW diesel scandal: A case of corporate commissioned greenwashing
TW Aurand, W Finley, V Krishnan, UY Sullivan, J Abresch, J Bowen, ...
Journal of Organizational Psychology 18 (1), 2018
262018
Musical intelligence: explication, measurement, and implications for consumer behavior
V Krishnan, K A. Machleit, J J. Kellaris, U Y. Sullivan, T W. Aurand
Journal of Consumer Marketing 31 (4), 278-289, 2014
222014
LINKING CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PROCESSES TO SALES PERFORMANCE: THE ROLE OF CRM TECHNOLOGY EFFECTIVENESS
V KRISHNAN, MD GROZA, MYAP GROZA, RM PETERSON, ...
Marketing Management Journal 24 (2), 162, 2014
222014
The Brand Recall Index: a metric for assessing value
V Krishnan, UY Sullivan, MD Groza, TW Aurand
Journal of Consumer Marketing 30 (5), 415-426, 2013
212013
When sales and marketing align: impact on performance
RM Peterson, GL Gordon, V Krishnan
Journal of Selling, 2015
182015
CRM and sales pipeline management: Empirical results for managing opportunities
RM Peterson, M Rodriguez, V Krishnan
Marketing Management Journal 21 (1), 60-70, 2011
182011
One-to-one and one-to-many business relationship marketing: toward a theoretical framework
M Niculescu, CR Payne, V Krishnan
Journal of business-to-business marketing 20 (2), 51-64, 2013
152013
The Role of Omission Neglect in Response to Non‐Gains and Non‐Losses in Gasoline Price Fluctuations
J Bechkoff, V Krishnan, M Niculescu, ML Kohne, RW Palmatier, ...
Journal of Applied Social Psychology 39 (5), 1191-1200, 2009
132009
Hearing, Remembering, and Branding: Setting Strategic Directions for Sonic Branding Research
V Krishnan, J Kellaris
The Oxford Handbook of Music and Advertising, 674-696, 2021
72021
SOCIALLY RESPONSIBLE BRANDS: AN ASSESSMENT AMONG MILLENNIALS
V Krishnan, UY Sullivan, TW Aurand, GL Gordon
Journal of Contemporary Business Issues 20 (1), 56, 2014
72014
Should I choose this salesperson? Buyer’s emergent preference in seller from mere exposure
V Krishnan, M Niculescu, E Fredericks
Journal of Marketing Theory and Practice 27 (2), 196-209, 2019
62019
The Effect of Sales People, Processes, and Provisions on Performance: The 4P-Sales Management Model
V Krishnan, R Peterson, MD Groza
Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015
62015
Hearing, Remembering, and Branding: Guidelines for Creating Sonic Logos
V Krishnan
University of Cincinnati, 2009
62009
Voices of the Crowd
D Zahay, A Griffin, V Krishnan Palghat
The 26th IMP Conference, Corvinus University of Budapest, Hungary, 2010
32010
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Artikler 1–20