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Shelby D. Hunt
Shelby D. Hunt
The Jerry S. Rawls and P.W. Horn Professor of Marketing,Texas Tech University
Verifisert e-postadresse på ttu.edu
Tittel
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The commitment-trust theory of relationship marketing
RM Morgan, SD Hunt
Journal of marketing 58 (3), 20-38, 1994
376781994
The comparative advantage theory of competition
SD Hunt, RM Morgan
Journal of marketing 59 (2), 1-15, 1995
48371995
A general theory of marketing ethics
SD Hunt, S Vitell
Journal of macromarketing 6 (1), 5-16, 1986
40531986
A general theory of competition: Resources, competences, productivity, economic growth
SD Hunt
Sage publications, 1999
18501999
The resource-advantage theory of competition: dynamics, path dependencies, and evolutionary dimensions
SD Hunt, RM Morgan
Journal of marketing 60 (4), 107-114, 1996
1612*1996
Power in a channel of distribution: sources and consequences
SD Hunt, JR Nevin
Journal of marketing Research 11 (2), 186-193, 1974
15531974
Corporate ethical values and organizational commitment in marketing
SD Hunt, VR Wood, LB Chonko
Journal of marketing 53 (3), 79-90, 1989
13391989
The nature and scope of marketing
SD Hunt
Journal of marketing 40 (3), 17-28, 1976
13371976
The identity salience model of relationship marketing success: The case of nonprofit marketing
DB Arnett, SD German, SD Hunt
Journal of marketing 67 (2), 89-105, 2003
13222003
Modern marketing theory: Critical issues in the philosophy of marketing science
SD Hunt
(No Title), 1991
11921991
The pretest in survey research: Issues and preliminary findings
SD Hunt, RD Sparkman Jr, JB Wilcox
Journal of marketing research 19 (2), 269-273, 1982
10381982
Alliance competence, resources, and alliance success: conceptualization, measurement, and initial test
CJ Lambe, RE Spekman, SD Hunt
Journal of the academy of Marketing Science 30 (2), 141-158, 2002
8942002
General theories and the fundamental explananda of marketing
SD Hunt
Journal of marketing 47 (4), 9-17, 1983
8901983
The general theory of marketing ethics: A revision and three questions
SD Hunt, SJ Vitell
Journal of macromarketing 26 (2), 143-153, 2006
8722006
Foundations of marketing theory: Toward a general theory of marketing
SD Hunt
ME Sharpe, 2002
8342002
Organizational commitment: one of many commitments or key mediating construct?
SD Hunt, RM Morgan
Academy of management journal 37 (6), 1568-1587, 1994
8291994
The general theory of marketing ethics: A retrospective and revision
SD Hunt, SJ Vitell
Ethics in marketing 26 (2), 775-84, 1993
8171993
'Ethics and Marketing Management: An Empirical Examination'
LB Chonko, SD Hunt
August) 13, 339-359, 1985
8161985
The explanatory foundations of relationship marketing theory
SD Hunt, DB Arnett, S Madhavaram
Journal of business & industrial marketing 21 (2), 72-87, 2006
8052006
Relationship-based competitive advantage: the role of relationship marketing in marketing strategy
RM Morgan, S Hunt
Journal of business research 46 (3), 281-290, 1999
7621999
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Artikler 1–20