| Managerial empathy facilitates egocentric predictions of consumer preferences JD Hattula, W Herzog, DW Dahl, S Reinecke Journal of Marketing Research 52 (2), 235-252, 2015 | 50 | 2015 |
| Is more always better? An investigation into the relationship between marketing influence and managers' market intelligence dissemination JD Hattula, C Schmitz, M Schmidt, S Reinecke International Journal of Research in Marketing 32 (2), 179-186, 2015 | 40 | 2015 |
| Marketers Project Their Personal Preferences onto Consumers: Overcoming the Threat of Egocentric Decision Making W Herzog, JD Hattula, DW Dahl Journal of Marketing Research, 0022243721998378, 2021 | 17 | 2021 |
| Exploring the dynamic relationship between brand equity and sport-related success in sports clubs S Hattula, M Hammerschmidt, J Hattula, HH Bauer American Marketing Association Summer Educators' Conference, 2011 | 15 | 2011 |
| When Touch Interfaces Boost Consumer Confidence: the Role of Instrumental Need For Touch J Hattula, W Herzog, D Ravi ACR North American Advances, 2017 | 7 | 2017 |
| Understanding Managers' Prediction of Consumer Preferences: A Self-Referential Bias of Cognitive Empathy J Hattula D-Druck St. Gallen, 2012 | 2* | 2012 |
| Understanding Managers’ Predictions of Consumer Preferences JD Hattula University of St. Gallen, 2012 | 2 | 2012 |
| Marketing Department’s Influence and Information Dissemination Within in a Firm: Evidence for an Inverted U-Shaped Relationship M Schmidt, J Hattula, C Schmitz, S Reinecke Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2016 | | 2016 |
| Putting Yourself in the Customers’ Shoes Doesn’t Work JD Hattula Harvard Business Review 93 (3), 34-35, 2015 | | 2015 |
| Ihr wollt, was ich will S Reinecke, J Hattula, W Herzog, D Dahl Harvard Business Manager, 13-14, 2015 | | 2015 |
| It is Relevant, Isn’t it? On the Influence of Prior Experience on a Joint Relevance Evaluation Between Marketing Scholars and Practitioners J Hattula, S Reinecke The Sustainable Global Marketplace, 219-219, 2015 | | 2015 |
| How Does Marketing Department's Influence Affect the Dissemination of Market Intelligence Across the Firm?: Evidence for an Inverted U-Shaped Relationship M Schmidt, J Hattula, C Schmitz, S Reinecke EMAC European Marketing Academy, 2013 | | 2013 |
| When Empathic Managers Misunderstand Their Customers: Evidence for a Self-Referential Bias J Hattula, W Herzog, DW Dahl, S Reinecke INFORMS, 2012 | | 2012 |
| A Dynamic Model of Fan Behavior: When Team Expenditures and Brand Equity Signal Future Performance in Professional Sports Market S Hattula, H Wetzel, M Hammerschmidt, J Hattula, C Ebertin, HH Bauer | | 2012 |
| AN EXPLORATORY INVESTIGATION OF REVERSE CAUSALITY RELATIONSHIPS AMONG BRAND EQUITY AND SPORT-RELATED SUCCESS IN SPORTS CLUBS S Hattula, M Hammerschmidt, J Hattula, C Ebertin, HH Bauer Marketing Theory and Applications, 10, 2012 | | 2012 |
| When Empathic Managers Become Consumers: A Self-referential Bias J Hattula, W Herzog, DW Dahl, S Reinecke ACR North American Advances, 2012 | | 2012 |
| Too Much or Not Enough: How the Degree of Interpersonal Similarity Forces Compliance with Requests J Hattula, S Hattula, S Reinecke INFORMS, 2011 | | 2011 |
| The Separate Worlds of Marketing Science and Practice: Differences in Evaluating Research J Hattula, S Reinecke, J Eberharter American Marketing Association 1, 19, 2011 | | 2011 |
| When Good Becomes Bad: The impact of customer focus on employee's rule breaking behavior J Hattula Institut für Marketing, 2010 | | 2010 |
| Do We Really Understand What the Practice Needs?: How Marketing Scholars and Practitioners Differ in Evaluating Research J Hattula, S Reinecke INFORMS Conference Organizing Committee, 2010 | | 2010 |
