| Using means‐end structures for benefit segmentation: An application to services G Botschen, EM Thelen, R Pieters European journal of Marketing 33 (1/2), 38-58, 1999 | 375 | 1999 |
| Diagnosing means-end structures to determine the degree of potential marketing program standardization G Botschen, A Hemetsberger Journal of Business Research 42 (2), 151-159, 1998 | 241 | 1998 |
| Cross-national comparison of export promotion services: the views of Canadian and Austrian companies FHR Seringhaus, G Botschen Journal of International Business Studies 22, 115-133, 1991 | 232 | 1991 |
| Hard versus soft laddering: Implications for appropriate use G Botschen, E Thelen New developments and approaches in consumer behaviour research, 321-339, 1998 | 116 | 1998 |
| Sequence-oriented problem identification within service encounters G Botschen, L Bstieler, AG Woodside Journal of Euromarketing 5 (2), 19-52, 1996 | 86 | 1996 |
| Brand-driven identity development of places G Botschen, K Promberger, J Bernhart Journal of Place Management and Development 10 (2), 152-172, 2017 | 74 | 2017 |
| Benefit-Segmentierung von Dienstleistungsmärkten H Mühlbacher, G Botschen Marketing: Zeitschrift Für Forschung Und Praxis, 159-168, 1990 | 70 | 1990 |
| Strategy paradigms for the management of quality: dealing with complexity IA Combe, G Botschen European Journal of Marketing 38 (5/6), 500-523, 2004 | 51 | 2004 |
| Brand-driven retail format innovation: a conceptual framework G Botschen, PK Wegerer International Journal of Retail & Distribution Management 45 (7/8), 874-891, 2017 | 43 | 2017 |
| The use of trade-off analysis for the design of holiday travel packages H Mühlbacher, G Botschen Journal of Business Research 17 (2), 117-131, 1988 | 37 | 1988 |
| Zielgruppenprogramm-Zielgruppenorientierung durch Nutzensegmentierung G Botschen, H Mühlbacher na, 1998 | 21 | 1998 |
| Internationalization of encounter-based relationship strategies G Botschen Relationship Marketing: Gaining Competitive Advantage through Customer …, 2000 | 16 | 2000 |
| Using means-end structures for benefit segmentation in a service industry G Botschen, E Thelen, R Pieters Advances in services marketing, 155-180, 1997 | 16 | 1997 |
| Introduction to the Special issue on service marketing and management: European contributions R Pieters, G Botschen JBR: Journal of Business Research 44 (1), 1-4, 1999 | 15 | 1999 |
| Strategische Geschäftseinheiten: Marktorientierung im Unternehmen organisieren G Botschen, K Stoss Gabler, 1994 | 14 | 1994 |
| Brand-driven leadership for change management in retailing G Botschen, I Combe, E Thelen European Retail Research: 2012, Volume 26, Issue II, 1-18, 2013 | 10 | 2013 |
| Kundenintegrierte Neuproduktentwicklung von Dienstleistungen G Botschen, M Botschen Kundenorientierte Unternehmensführung: Kundenorientierung …, 1999 | 9 | 1999 |
| Zählen nur Rendite und Risiko in der Anlageentscheidung? G Botschen, O Koll, M Noisternig na, 1995 | 8 | 1995 |
| Kundenintegrierte Neuproduktentwicklung von Dienstleistungen G Botschen, M Botschen Kundenorientierte Unternehmensführung: Kundenorientierung …, 2000 | 6 | 2000 |
| Internationale Beschaffung E Thelen, G Botschen Handbuch Handel: Strategien–Perspektiven–Internationaler Wettbewerb, 747-766, 2012 | 5 | 2012 |
