Sergio W Carvalho
Sergio W Carvalho
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Brand concepts as representations of human values: do cultural congruity and compatibility between values matter?
CJ Torelli, A Özsomer, SW Carvalho, HT Keh, N Maehle
Journal of marketing 76 (4), 92-108, 2012
Consumer reactions to CSR: A Brazilian perspective
SW Carvalho, S Sen, M de Oliveira Mota, RC de Lima
Journal of Business Ethics 91 (2), 291-310, 2010
The role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students
SW Carvalho, M de Oliveira Mota
Journal of marketing for higher education 20 (1), 145-165, 2010
Risk perception and risk avoidance: The role of cultural identity and personal relevance
SW Carvalho, LG Block, S Sivaramakrishnan, RV Manchanda, ...
International Journal of Research in Marketing 25 (4), 319-326, 2008
The effect of country-related brand associations and product attributes on attitude toward unfamiliar foreign brands: A schema congruity perspective
SW Carvalho, S Samu, S Sivaramakrishnan
Journal of International Consumer Marketing 23 (2), 135-150, 2011
Corporate social ‘irresponsibility’: Are consumers’ biases in attribution of blame helping companies in product–harm crises involving hybrid products?
SW Carvalho, E Muralidharan, H Bapuji
Journal of Business Ethics 130 (3), 651-663, 2015
Effects of national identity salience on responses to ads
SW Carvalho, D Luna
Journal of Business Research 67 (5), 1026-1034, 2014
The role of national identity in consumption: An integrative framework
SW Carvalho, D Luna, E Goldsmith
Journal of Business Research 103, 310-318, 2019
Assessing the role of nationalistic feelings in consumers' willingness to take action against foreign products: An exploratory study in Brazil
SW Carvalho
Latin american Business review 4 (2), 21-35, 2004
A Measure of Brand Values: Cross-Cultural Implications for Brand Preferences
C Torelli, A Ozsomer, S Carvalho
ACR North American Advances, 2009
Understanding consumption as expression of consumer's national identity
S Carvalho
City University of New York, 2005
Predicting the market evolution of computers: was the revolution really unforeseen
SP Schnaars, S Carvalho
Technology in society 26 (1), 1-16, 2004
Ethnic minority consumers reactions to advertisements featuring members of other minority groups
M El Hazzouri, KJ Main, SW Carvalho
International Journal of Research in Marketing 34 (3), 717-733, 2017
An investigation of the emotional outcomes of business students’ cheating “Biological Laws” to achieve academic excellence
M El Hazzouri, SW Carvalho, KJ Main
Academy of Management Learning & Education 14 (4), 440-460, 2015
Hitting the nail on the head! insight into consumer assessment of sustainability-related innovations
SW Carvalho, B Silvestre, P Cunningham
Long Range Planning 50 (6), 741-755, 2017
When partners divorce: Understanding consumers’ reactions to partnership termination in cause-related marketing programs
H Aghakhani, SW Carvalho, PH Cunningham
International Journal of Advertising 39 (4), 548-570, 2020
Dressed to impress: the effect of victim attire on helping behavior
SW Carvalho, D Hildebrand, S Sen
Journal of the Association for Consumer Research 4 (4), 376-386, 2019
The implication of country disposition in consumer response to ingredient branding strategies
S Sivaramakrishnan, SW Carvalho
Journal of Business Research 103, 286-292, 2019
Transgressing a group value in a transcultural experience: Immigrants' affective response to perceived social identity threats
SW Carvalho, H Fazel, V Trifts
Journal of Business Research 91, 326-333, 2018
The Mediating Effect of Trust and Value on Loyalty
Y Hur, S Nam, SW Carvalho
Journal of Marketing Thought 1 (3), 48-59, 2014
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