| Entrepreneurial passion as mediator of the self–efficacy to persistence relationship MS Cardon, CP Kirk Entrepreneurship theory and practice 39 (5), 1027-1050, 2015 | 539 | 2015 |
| I'll trade you diamonds for toilet paper: Consumer reacting, coping and adapting behaviors in the COVID-19 pandemic CP Kirk, LS Rifkin Journal of business research 117, 124-131, 2020 | 466 | 2020 |
| I’m proud of it: Consumer technology appropriation and psychological ownership CP Kirk, SD Swain, JE Gaskin Journal of Marketing Theory and Practice 23 (2), 166-184, 2015 | 129 | 2015 |
| Property lines in the mind: Consumers’ psychological ownership and their territorial responses CP Kirk, J Peck, SD Swain Journal of Consumer Research 45 (1), 148-168, 2018 | 115 | 2018 |
| The impact of brand value on firm valuation: The moderating influence of firm type CP Kirk, I Ray, B Wilson Journal of Brand Management 20 (6), 488-500, 2013 | 101 | 2013 |
| How do digital natives and digital immigrants respond differently to interactivity online?: A model for predicting consumer attitudes and intentions to use digital information … CP Kirk, L Chiagouris, V Lala, JDE Thomas Journal of Advertising Research 55 (1), 81-94, 2015 | 96 | 2015 |
| Caring for the commons: Using psychological ownership to enhance stewardship behavior for public goods J Peck, CP Kirk, AW Luangrath, SB Shu Journal of Marketing 85 (2), 33-49, 2021 | 53 | 2021 |
| Some people just want to read: The roles of age, interactivity, and perceived usefulness of print in the consumption of digital information products CP Kirk, L Chiagouris, P Gopalakrishna Journal of retailing and consumer services 19 (1), 168-178, 2012 | 42 | 2012 |
| Consumer psychological ownership of digital technology CP Kirk, SD Swain Psychological ownership and consumer behavior, 69-90, 2018 | 38 | 2018 |
| Dogs Have Masters, Cats Have Staff: Consumers' Psychological Ownership and their Economic Valuation of Pets CP Kirk Journal of Business Research 99 (6), 306-318, 2019 | 32 | 2019 |
| Investing the self: The effect of nonconscious goals on investor psychological ownership and word-of-mouth intentions CP Kirk, B McSherry, SD Swain Journal of Behavioral and Experimental Economics 58, 186-194, 2015 | 30 | 2015 |
| Owning the birth experience: what factors influence women’s vaginal birth after caesarean decision? YL Konheim-Kalkstein, CP Kirk, K Berish, KM Galotti Journal of Reproductive and Infant Psychology 35 (4), 410-422, 2017 | 16 | 2017 |
| Touching the intangible: Perceptions of interactivity and ownership in new media CP Kirk, SD Swain AMA Winter Educators’ Conference Proceedings 24, 464-465, 2013 | 14 | 2013 |
| When good fences make good customers: Exploring psychological ownership and territoriality in marketing CP Kirk Theoretical orientations and practical applications of psychological …, 2017 | 12 | 2017 |
| Interactivity and psychological ownership in consumer value co-creation CP Kirk, SD Swain Ideas in marketing: Finding the new and polishing the old, 121-121, 2015 | 11 | 2015 |
| The value in lurking: The effect of a mere opportunity for two-way communication on consumers’ psychological ownership and valuation of digital content CP Kirk, SD Swain Paper presented at the 2016 American Marketing Association Winter Educators …, 2016 | 7 | 2016 |
| Passion, self-efficacy, and persistence in entrepreneurship MS Cardon, C Kirk Academy of Management Conference, Montreal, Canada, 2010 | 7 | 2010 |
| Psychological ownership: A concept of value to the marketing field CP Kirk, M Sarstedt Let’s get engaged! Crossing the threshold of marketing’s engagement era, 219-224, 2016 | 6 | 2016 |
| The effect of nonconscious goals on investor choice CP Kirk, B McSherry The Journal of Behavioural Finance 2 (2), 1-13, 2012 | 4 | 2012 |
| New Media Books: Can Innovation Pay? CP Kirk The International Journal of Technology, Knowledge and Society 6 (3), 2010 | 4 | 2010 |
Joann PeckProfessor of Marketing, University of Wisconsin - MadisonVerified email at bus.wisc.edu
