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Severina Cartwright
Severina Cartwright
Verified email at liverpool.ac.uk - Homepage
Title
Cited by
Cited by
Year
A comparison of social media marketing between B2B, B2C and mixed business models
S Iankova, I Davies, C Archer-Brown, B Marder, A Yau
Industrial Marketing Management 81, 169-179, 2019
4682019
Strategic use of social media within business-to-business (B2B) marketing: A systematic literature review
S Cartwright, H Liu, C Raddats
Industrial Marketing Management 97, 35-58, 2021
1812021
Improving PLS-SEM use for business marketing research
P Guenther, M Guenther, CM Ringle, G Zaefarian, S Cartwright
Industrial Marketing Management 111, 127-142, 2023
1322023
Social sharing of consumption emotion in electronic word of mouth (eWOM): A cross-media perspective
H Liu, C Jayawardhena, VS Osburg, V Yoganathan, S Cartwright
Journal of Business Research 132, 208-220, 2021
1032021
Managing relationships on social media in business-to-business organisations
S Cartwright, I Davies, C Archer-Brown
Journal of Business Research 125, 120-134, 2021
582021
Influencer marketing within business-to-business organisations
S Cartwright, H Liu, IA Davies
Industrial Marketing Management 106, 338-350, 2022
442022
The development of B2B social networking capabilities
S Cartwright, IA Davies
Industrial Marketing Management 106, 139-151, 2022
112022
Dynamic Capabilities and Social Media: Enhancing Competitive Advantage in Business-to-Business Firms
S Iankova
Academy of Marketing Conference 2018: Marketing the Brave, 2018
42018
Improving the use of PLS-SEM for (business) marketing research: when to use it and recommendations on common and advanced modeling issues
P Guenther, M Guenther, CM Ringle, G Zaefarian, S Cartwright
4th Industrial Marketing Management Summit, Copenhagen (Denmark), 2021, 2021
2021
Social media in business-to-business marketing: a mixed methods approach
S Iankova
University of Bath, 2019
2019
Recommended articles
T Kostova, S Tallman, H Vanninen, O Kuivalainen, B Vaishnav, S Ray, ...
Marketing Research, 361-372, 2003
2003
How does work-orientated social media impact the employment relationship?
E Hughes, S Cartwright, I Davies, L Harris
APPLIED RESEARCH CONFERENCE 2023, 22, 0
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Articles 1–12